Jasper AI Features, Pricing & Alternatives 2023

Jasper is an AI writing assistant designed for marketers and business owners to focus on generating solutions poised to transform marketing and business strategies.

It empowers you to craft compelling sales copies, product descriptions, blogs, and much more that resonate with your customers, driving engagement, and building an unmistakable brand identity.

If you are planning to try the tool for driving sales or writing blogs, you might want to know its core functionality, pricing, and other details.

With that said, below is a comprehensive review of Jasper AI as your writing assistant. 

Company Overview

Company NameJasper
Launch DateJanuary 2021
FounderDave Rogenmoser
CategoryAI Writing Tool

Features of Jasper AI

Jasper is loaded with features to assist you in building your business from scratch or improving the presence of an existing one.

Whether you wish to write a persuasive copy or tweak your business strategies, Jasper can help you with possibly everything.

Here are some of the core functionalities offered by the tool:

1. Integration with Browser Extension

One of Jasper’s core functionalities is its collaboration with the Chrome extension, which means you don’t have to run the app every time you need assistance. Just tap to your extension and Jasper is at your service. Anytime, anywhere. 

2. Chatbot Assistance

Jasper’s chatbot assistance is an AI-powered tool that simulates human-like conversation through text or speech.

The chat assistance can be incredibly useful for performing a wide range of tasks across different domains.

From researching to assisting in your work to answering queries, this chatbot helps you with everything maintaining accuracy. 

3. Text-to-Image Generator 

Jasper uses AI to let you create stunning images. It takes written descriptions and brings them to life as stunning visuals.

Whether you are creating an ad, a thumbnail, or an illustration. It effortlessly bridges the gap between words and images.

Make your illustration your brand voice with AI-driven text-to-image conversion

4. Vast Library of Templates

Jasper features an extensive library of templates. With Jasper, you can create eye-catching social media posts and compelling emails, simplifying the process and maximizing your impact.

Discover 50+ template designs and make your brand stand out. 

5. Rewrite or Rephrase

Didn’t like what you wrote. With the rewrite feature, you can highlight the line and let the tool suggest a better line.

This feature can help you write impactful sentences that build the potential to become your brand’s voice.

6. Plagiarism Checker

Integrated with a plagiarism checker like Copyscape, you scan your document to generate more authenticity and clarity.

In addition to helping you create compelling campaigns, Jasper also ensures that your messaging remains authentic.

7. Brand Voice Customization

Jasper offers different tones for different brands. This can help you craft messages that resonate authentically and forge lasting connections with your audience.

As a result of this feature, you can easily switch from formal to friendly, and from technical to approachable, all the while maintaining a consistent voice.

Use Cases of the Tool

  • Social Media Management: Jasper can help you generate constructive post ideas and catchy captions for your posts. Just input your description and it will generate something close to your idea. 
  • Content Generation: Jasper AI can create different content pieces including blogs, landing pages, social media posts, newsletters, and product descriptions, saving time and effort for marketers.
  • Visual Content Creation: It lets you create impressive images in collaboration with AI tools. Making it easier to create visually appealing content without design expertise.
  • SEO Marketing: It is equipped with an SEO mode that helps you with keyword research and optimizing content to outrank your competitors. 


  • Jasper Jumpstart: Jasper Jumpstart features a 45-minute video series that elaborates on each feature’s potential and teaches you how to use Jasper to enhance your career’s productivity. 
  • Jasper Community: Jasper has a blooming community of 100,000 creators, marketers, and business owners to help you with tips and tricks for using AI in scaling your business.
  • Extensive Library of Templates: Jasper offers an extensive library of templates for different niches. Whether you want to create a campaign, write blogs, or create content for a landing page, it offers a wide range of templates. 

  • Generates output in seconds: Jasper creates content in seconds, the moment it takes your input you have full-fledged content on your screen. Modify, edit, or rephrase as per your need. 
  • Stand on Affordability: Jasper offers different pricing plans for different purposes. However, if you are a small business owner Jasper seems an affordable investment for generating high-quality and effective content. 


  • Unforeseen Errors: AI tools are not immune to errors. A small error in the input data or the algorithms can lead to inaccurate recommendations, which can have real-world consequences in marketing campaigns, and calls for heavy editing.
  • Constant Updates and Maintenance: AI models need regular updates to remain effective and adapt to changing trends, requiring ongoing maintenance efforts.
  • Low on Accuracy: Jasper claims that it generates constructive and factual content. The fact that it is still an AI tool raises questions and concerns about its credibility. 

Jasper AI Pricing

Jasper understands that every marketing journey is unique, which is why it offers three distinct pricing structures: Business, Creator, and Teams. Each plan is designed to cater to your specific needs. 

1. Creator Plan $49/Month

The Creator Plan offers essential features that elevate your content game, perfect for the individual marketer, content creator, or small business owner.

If you are someone who writes short format content such as Headlines, descriptions, and captions Creator Plan might fit in your budget with services like.

  • High-converting headlines
  • SEO optimized blogs
  • Access to 50+ templates
  • Access to SEO mode
  • 1 tone customization

Best Suited for

  • Freelancers
  • Marketers
  • Students 
  • Small Business Owners 
  • Social Media Managers

Jasper offers a 20% discount and the creator plan will cost you $39 per month if you buy the yearly subscription.

2. Teams Plan $125/Month

Teams Plan is tailored to bring your entire team into the AI revolution. With advanced collaboration tools, data-driven insights, and the ability to manage multiple projects.

Suppose you write long-form content like articles, blogs, books, and stories. The team plans offering might fit in your agenda with additional service to the creator plan. 

  • 3 tone customizations
  • Instant campaign 
  • Collaboration and user management

Best Suited For

  • Authors
  • Bloggers
  • Affiliate Marketers
  • Business Owners

Jasper offers a 20% discount and the Team plan will cost you $99 per month if you buy the yearly subscription.

Note: The creator and Teams plan offers a 7-day free trial with easy cancellation.

3. Business Plan 

Business Plan provides a comprehensive suite of tools that streamline your strategies with custom templates & workflows, unlimited brand voices, and unlimited projects along with onboarding and support, where you can talk to an expert to create your brand’s voice and action plan.

Business plan does not have fixed pricing but rather offers custom pricing. You are obliged to contact the sales team with the list of the requirements you have. 

Best suited For

  • Big Agencies
  • Agency owners 
  • Freelancers with multiple projects
  • Big Teams 

Jasper AI Alternatives

1. HubSpot AI Content Assistance

HubSpot is one of the trusted marketing and advertising labels, now introducing you to AI content assistance. To capture your audience’s attention, you need to create content that not only resonates but also engages them.

 AI-powered HubSpot Content Assistant, you gain access to a suite of services that transform your words into narratives that drive results.

From crafting marketing emails to drafting compelling CTAs HubSpot can help you in your day-to-day business activities starting at $18 per month. 

2. Frase 

Frase is an SEO-based AI tool to help you rank your content no 1 on search results. Step into the future of SEO with our cutting-edge AI tool.

Designed to propel your digital presence to new heights, Frase offers an array of powerful services driven by AI and machine learning. 

Seamlessly manage your content strategy, harness data visualization for actionable insights, and gain a competitive edge through comprehensive competitive analysis.

From boosting rankings to maximizing conversions, Frase is your gateway to unlocking the true potential of SEO in the modern landscape.

3. Writer

The writer is a decent AI writing assistant who generates long-form content in a minute. All you have to do is input a few lines or an idea and the whole content is graphed on your screen.

Worried about the accuracy?

The writer has an in-built plagiarism checker that scans your content for authenticity. The best use cases of Writer AI are Authors, bloggers, and content writers. 

With decent pricing and affordability Writer might assist you in writing assignments and reports in minutes.

However, make sure to edit and review your content thoroughly because, at the end of the day, it’s an AI tool that’s bound to draw errors and incorrect information. 

Stefan Larson
Stefan Larson

Stefan Larson is an experienced data journalist who brings numbers to life through compelling stories and visualizations. He holds a Master's degree in Statistics and previously worked as a data analyst, helping make sense of complex datasets for reporters and readers. When he's not digging into data and uncovering insights, you can find Stefan taking long walks with his beloved dog Rosie.