What is a Conversion?

Conversion refers to the process of turning a user’s interaction to perform a task within the app.

The actions that count as conversions vary depending on marketing strategy. In terms of mobile apps, a simple action such as downloading the app or being an app subscription can be considered a conversion.

In general, filling out a form or signing up for a newsletter can also be classified as conversion.

Conversions are an essential metric to measure the success of an app and its efforts. They can identify users’ behavior within an app, which can influence actions.

So, we can optimize their app’s design, and ad campaigns to drive more conversions. 

What is Conversion

Why Conversions Matter and what are their Benefits?

Conversions are critical for marketers as they represent the ultimate goal of an app. App creators always aim for a high conversion rate.

1. Increases Revenue

By tracking the number of conversions, app developers and marketers can gain insights. They can understand the user interactions and their actions within your app. They can also identify areas of the app that may be causing users to drop off or abandon tasks. We can use this data to improve the user experience and increase conversion rates.

For apps that rely on in-app purchases or subscriptions, conversions can increase revenue. By optimizing the app for conversions they can grow their business.

2. Increases Lifetime Value (LTV)

When users take a desired action within an app, they are more likely to engage with the app in the future. This can lead to increased retention and loyalty trust of users.

This will provide positive reviews and even recommend this to their friends. Conversions lead to more sales, which means more revenue for the business.  

Conversions provide valuable data about user behavior, preferences, and interests. This data can improve the app’s user experience, marketing efforts, and performance. Apps with higher conversion rates are more likely to succeed in this marketplace.

By optimizing conversions, an app can stand out from the competition in this world. This helps to attract more users and maintains the existing users. 

How do you identify Conversions? 

To identify conversions, app developers or marketers set up conversion tracking. This involves tracking specific actions that users perform within the app.

How to define a conversion for the app?  This could be any user action that represents creating an account or completing a form. Once the action completes, app developers can set up conversion tracking tools. 

This tool involves Google Analytics, Firebase, or other third-party analytics platforms. This involves adding an SDK to the app that allows the platform to track the completion of user actions.

Developers and marketers can then check key conversion metrics, such as conversion rate. They can make adjustments to the app for improving the conversion rate.

What are the best practices for optimizing Conversions?

Now that we understand what conversions are and why they matter. Let’s take a look at some best practices for optimizing conversions in mobile apps.

1. Keep it simple

Users don’t want to overwhelm with too many options or features. Keep your app’s design simple and easy to navigate to avoid confusion and frustration. 

2. Personalize user experience

Personalizing the user experience can also increase conversions. This can include tailoring recommendations and content to the user’s preferences.

You can use personalized messaging in marketing materials. For example, a shopping app might suggest products based on a user’s browsing history.

3. Provide Incentives

Providing incentives can encourage users to take desired actions within your app. Some examples of incentives to provide discounts or special offers within the app.

These incentives can encourage users to take the desired action and can help build a loyal user base.

4. Use various channels

Using various marketing channels, such as social media, and email for marketing. Use eye-catching visuals, such as high-quality images to capture users’ attention.

Understand your target audience and tailor your campaigns to their needs and interests. In this way, we can reach a wider audience and drive more conversions.

5. Optimizing Campaigns

Marketing is a critical component of driving conversions in mobile apps. Users are more likely to convert when they can find what they’re looking for. 

Conduct user testing to identify the areas to improve in their app. You can optimize marketing campaigns based on feedback from users.


Ques 1: What does conversion mean in Google ads?

Ans. Conversion in Google Ads refers to the completion of a desired action by a user after clicking on an ad.

Ques 2: How does Google count conversions?

Ans. Google counts conversions through conversion tracking methods. This involves tracking tools that trigger whenever a user completes an action.

Ques 3: What is an example of conversion?

Ans. An example of conversion could be when a user visits clicks on an add and purchases your app subscription.

Ques 4: What is the purpose of conversion?

Ans. The purpose of conversion is to track and measure user actions taken on the website. It provides insights into marketing campaigns to improve app performance.

Ques 5: What are conversion features?

Ans. Conversion features refer to tools and techniques that optimize a website. It increases the likelihood of users performing a certain action such as filling out a form.

Orvill Samanta
Orvill Samanta

An app marketer with over 6 years of experience in the tech industry. I have developed a strong passion for apps and love to create engaging and informative content around it. When not talking about marketing, I binge-watch anime series and read comic books. My keen eye for technology has helped me captivate my audience and increase engagement with my work.