
Category Glossary


What is a Mobile App Advertiser?

Mobile Measurement Partner | How does MMP Work?

Dynamic Product Ads (DPAs) Explained

What is the Identifier for Vendor (IDFV)?

What is Native Advertising?

What is a Publisher? How do they make money?

What is Conversion Tracking & Why is it important?

What is Attribution Modeling? Attribution Models Explained

What are Instant apps?

What is User Acquisition (UA)?

What is Real-time bidding (RTB)?

What is an Ad Network? Why are Ad Networks important?

ARPU Meaning | How is ARPU Calculated?

What are App Clips & How do they Work?

What is a Device ID?

What is an Application?

What does In App Purchase mean?

What is Click through Rate (CTR)?

What is a Software Development Kit (SDK)?

What is a Conversion Rate & Why is it Important?

What is a Gross Rating Point (GRP)?

What is Deep Linking & Why are Deep Links Important?
