Mobile marketing refers to marketing strategies and tactics that target users on mobile devices such as smartphones and tablets.
It takes advantage of the unique capabilities of these devices such as location awareness and camera access to provide personalized and timely marketing messages to consumers.
The goal is to reach customers when they are on the go and engage them through their mobile devices at crucial moments to influence purchasing decisions.
Mobile Marketing is pretty vast and that’s why our team at Prior Data has alphabetically organized each term from A to Z in order to help you out in your mobile marketing journey.
A
- Active user
- Ad exchange
- Ad network
- Ad spend
- Advertisement
- Android App Links
- Android ID (AAID)
- Application
- Application program interface (API)
- Attribution
- Attribution Modeling
- Attribution window
- Average revenue per daily active user (ARPDAU)
- Average revenue per user (ARPU)
B
C
- Connected TV (CTV)
- Conversion
- Conversion rate
- Conversion tracking
- Conversion value
- Cost aggregation
- Cost models
- Cross-device tracking
D
- Dashboard
- Data Analytics
- Deep linking
- Device ID
- Demand-side platform (DSP)
- Device emulator
- Dynamic product ads (DPAs)
E
- Events
- Extract, transform, and load (ETL)
G
- Gross rating point (GRP)
I
- Instant apps
- Interstitial ad
- In-app purchase
- Inventory
K
L
- Limit ad tracking (LAT)
- Lifecycle tracking
- Lifetime value (LTV)
M
N
- Native advertising
P
- Programmatic media buying
- Publisher
- Push notification
R
- Real-time bidding (RTB)
- Reattribution
- Reattribution window
- Re-engagement
S
- SDK spoofing
- Self-attributing network (SAN)
- Session
- SKAdNetwork (SKAN)
- Software development kit (SDK)
- Supply-side platform
T
- Targeting
- Time of inactivity
- Tracker
- Tracking parameters
V
- View-through attribution (VTA)