Mobile marketing refers to marketing strategies and tactics that target users on mobile devices such as smartphones and tablets.
It takes advantage of the unique capabilities of these devices such as location awareness and camera access to provide personalized and timely marketing messages to consumers.
The goal is to reach customers when they are on the go and engage them through their mobile devices at crucial moments to influence purchasing decisions.
Mobile Marketing is pretty vast and that’s why our team at Prior Data has alphabetically organized each term from A to Z in order to help you out in your mobile marketing journey.
- Gross rating point (GRP)
- Native advertising