Category Glossary
What is a Mobile App Advertiser?
Mobile Measurement Partner | How does MMP Work?
Dynamic Product Ads (DPAs) Explained
What is the Identifier for Vendor (IDFV)?
What is Native Advertising?
What is a Publisher? How do they make money?
What is Conversion Tracking & Why is it important?
What is Attribution Modeling? Attribution Models Explained
What are Instant apps?
What is User Acquisition (UA)?
What is Real-time bidding (RTB)?
What is an Ad Network? Why are Ad Networks important?
ARPU Meaning | How is ARPU Calculated?
What are App Clips & How do they Work?
What is a Device ID?
What is an Application?
What does In App Purchase mean?
What is Click through Rate (CTR)?
What is a Software Development Kit (SDK)?
What is a Conversion Rate & Why is it Important?
What is a Gross Rating Point (GRP)?
What is Deep Linking & Why are Deep Links Important?
