YouTube NetWorth, Users & Valuation 2024

YouTube has become one of the most dominant platforms for online video sharing and content creation. With over 2 billion monthly active users as of 2024, YouTube has firmly established itself as the go-to site for uploading and watching video content online.

The platform has also become a major revenue source for content creators, with top YouTubers earning millions of dollars annually from advertisements, sponsorships, and other monetization methods.

With users and viewership numbers continuing to rise steadily, YouTube remains the king of online video sharing and promises to maintain that status for the foreseeable future.

YouTube NetWorth, Users & Valuation 2024

Company Overview

  • Launch Date: YouTube was founded on February 14, 2005.
  • HQ (Headquarters): YouTube’s headquarters are located in San Bruno, California, USA.
  • People: YouTube employs a wide range of professionals, including software engineers & content creators to support its extensive video sharing platform.
  • Industry: YouTube operates within the digital media and entertainment industry.

Key Stats

  • Over 2 billion logged-in users visit YouTube each month.
  • Over 1 billion hours of videos are watched on YouTube every day.
  • YouTube reaches more 18-49 year-olds than any cable network in the U.S.
  • The number of channels earning six figures per year on YouTube has increased by over 40% year-over-year.
  • The most popular YouTube channel is T-Series with over 200 million subscribers.
  • The most viewed YouTube video is the music video for “Despacito” by Luis Fonsi and Daddy Yankee with over 7 billion views.
  • 70% of YouTube watch time comes from mobile devices.
  • The number of creators earning five figures per year on YouTube grew more than 35% year-over-year.
  • YouTube ads generate over $20 billion in annual revenue for Google.
  • 500 hours of new video content is uploaded to the site every minute.
  • YouTube has localized versions for over 100 countries and is available in 80 different languages.
  • YouTube currently has a valuation of $183 Billion (Mannhowie)

YouTube Revenue Statistics

YouTube Annual Revenue Stats

YouTube’s annual revenue has showcased a remarkable growth trajectory from 2010 to 2024.

Starting at $0.8 billion in 2010, the platform experienced steady increases, with significant jumps evident in years like 2013 ($3.1 billion), 2018 ($11 billion), and a notable surge to $20 billion in 2020.

The growth pace slightly steadied in 2021 and 2022, with revenues at $29 billion, before rising again to $31 billion in 2023.

The expected revenue for 2024 is projected at an impressive $39 billion, highlighting YouTube’s continued expansion and its increasing significance in the digital and video streaming market.

YouTube Annual Revenue Stats: 2010 to 2024

2010$ 0.8 bn
2011$1.3 bn
2012$1.7 bn
2013$3.1 bn
2014$4.2 bn
2015$5.5 bn
2016$7 bn
2017$8 bn
2018$11 bn
2019$15 bn
2020$20 bn
2021$29 bn
2022$29 bn
2023$31 bn
2024 (Expected)$39 bn

Youtube IAP Revenue By Region

Youtube IAP Revenue By Region

YouTube’s in-app purchase (IAP) revenue by region highlights the platform’s significant financial footprint across various countries.

The United States leads with a substantial $35.32 million, underscoring its dominant market position.

Japan follows with $20.34 million, indicating strong user engagement and monetization success in Asia.

South Korea and Ukraine also show notable revenues of $8.60 million and $5.15 million, respectively, showcasing YouTube’s diverse global appeal.

Other key markets include Brazil ($2.92 million), Taiwan ($2.86 million), Australia ($2.75 million), the United Kingdom ($2.43 million), Canada ($2.22 million), and Hong Kong ($2.12 million).

CountryYoutube IAP Revenue
United States$35.32 million
Japan$20.34 million
South Korea$8.60 million
Ukraine$5.15 million
Brazil$2.92 million
Taiwan$2.86 million
Australia$2.75 million
United Kingdom$2.43 million
Canada$2.22 million
Hong Kong$2.12 million

YouTube User Stats

YouTube Monthly Active Users

Initially, in 2010, YouTube had 200 million MAUs, which expanded significantly to 500 million by 2011.

The growth continued reaching 1 billion MAUs by 2013 and crossing the 2 billion mark by 2019.

The platform’s user base continued to grow steadily, reaching 2.5 billion in 2021.

By 2023, YouTube reported 2.70 billion MAUs, with an expected rise to 2.94 billion by 2024.

YouTube MAU: 2010 to 2024

YearYouTube MAU
2010200 million
2011500 million
2012700 million
20131 billion
20141.1 billion
20151.3 billion
20161.5 billion
20171.6 billion
20181.8 billion
20192 billion
20202.3 billion
20212.5 billion
20222.68 billion
20232.70 billion
2024 (Expected)2.94 billion

YouTube Annual Users

YouTube Annual Users

Starting with 0.2 billion users in 2010, the platform experienced a rapid increase, reaching 0.5 billion in 2011 and 1 billion by 2013, marking a significant milestone in its growth.

This steady growth further expanded to 2 billion users in 2019.

By 2023, YouTube’s global user count reached 2.7 billion, reflecting the crucial role it plays in the ecosystem of online content consumption.

YearUsers (bn)
20100.2 billion
20110.5 billion
20120.7 billion
20131 billion
20141.1 billion
20151.3 billion
20161.5 billion
20171.6 billion
20181.8 billion
20192 billion
20202.3 billion
20212.5 billion
20222.6 billion
20232.7 billion

YouTube Users By Gender

YouTube Users By Gender

Approximately 61% of YouTube users are male, while 39% are female.


YouTube Users By Age

YouTube Users By Age

Younger adults, particularly those aged 18 to 24, comprise 25.22% of YouTube’s user base, indicating its strong appeal among the college-aged and early-career population.

The largest segment is users aged 25 to 34, making up 29.08%, highlighting YouTube’s success in engaging those in their late twenties to early thirties.

The platform also has a significant representation in the 35 to 44 age bracket, accounting for 18.99% of its users, demonstrating broad appeal beyond the younger demographics.

Older age groups show considerable engagement as well, with 12.76% of users falling within the 45 to 54 age range, and those aged 55 to 64 making up 8.54% of the user base.

Age GroupPercentage
18 to 2425.22%
25 to 3429.08%
35 to 4418.99%
45 to 5412.76%
55 to 648.54%
65+ Year5.41%

YouTube Users by Country

YouTube Users by Country

India leads the chart of YouTube users with a staggering 462 million users, showcasing the platform’s immense popularity in India.

The United States follows with 239 million users, reflecting YouTube’s strong presence and foundational roots in the American market.

Brazil and Indonesia are next, with 144 million and 139 million users respectively, highlighting YouTube’s significant impact in both South America and Southeast Asia.

Interestingly, Pakistan slightly surpasses Japan with 78.7 million users, indicating YouTube’s expanding influence in South Asia.

Germany (67.8 million), Vietnam (63 million), and the Philippines (58.1 million) demonstrate YouTube’s ability to attract substantial user bases in Europe, Southeast Asia, and the Pacific Islands, respectively.

CountryNumber of Users
India462 million
United States239 million
Brazil144 million
Indonesia139 million
Mexico83.1 million
Japan78.6 million
Pakistan78.7 million
Germany67.8 million
Vietnam63 million
Philippines58.1 million
Turkey57.6 million
United Kingdom56.2 million
France50.7 million
Egypt44.7 million
South Korea44.3 million

Source: Statista

YouTube is currently banned in these 6 Countries:

  • China (excluding Macau & Hong Kong)
  • Eritrea
  • Iran
  • North Korea
  • Turkmenistan
  • South Sudan

YouTube Vs Other Networks

YouTube Vs Other Networks

YouTube, with its 2.49 billion monthly active users (MAUs), is recognised as the second-largest social network globally, trailing only behind Facebook, which leads with 3.04 billion MAUs.

Its status as the second-largest platform highlights not just its popularity but also its role as a central hub for digital media, playing a crucial part in how people worldwide access, share and interact with content.

CompanyMonthly Active Users
Facebook3.04 million
YouTube2.49 million
Whatsapp2 million
Instagram2 million
TikTok1.5 million

Source: Statista

YouTube Traffic Share By Country

YouTube Traffic Share By Country

The United States leads with 21.11%T, reflecting the immense volume of content consumption in the U.S.

Russia follows with a 5.29% share, indicating a significant audience base and content interaction within the country.

Brazil and India also represent key markets for YouTube, with traffic shares of 4.34% and 4.11% respectively.

Japan’s share of 3.98% further emphasizes YouTube’s reach in East Asia, highlighting Japanese users’ substantial engagement with the platform.

The collective “Others” category, comprising 61.17% of YouTube’s traffic, represents the rest of the world and underscores the platform’s vast and diverse global audience.

United States21.11%

YouTube Premium Subscribers

How many subscribers does youtube have?

YouTube has close to 1 million subscribers as of today.

Starting with 1.5 million subscribers in 2015, the service saw a gradual increase to 3 million in 2016. Interestingly, there was a slight dip to 2.8 million in 2017, possibly reflecting market adjustments or service evolution.

However, from 2018 onwards, YouTube Premium experienced a significant surge in subscribers, jumping to 10 million that year, and then nearly doubling to 18 million by 2019.

By 2021, the subscriber count reached 50 million, and by 2022, it had soared to 80 million, indicating a strong and growing appeal of premium content and features.

The growth further accelerated, reaching 96 million in 2023, and is expected to achieve the milestone of 1.05 billion subscribers by 2024.

This forecasted leap suggests a significant expansion or change in YouTube Premium’s offering and market reach.

YouTube Premium Subscribers: 2015 to 2024

YearNumber Of Youtube Premium Subscribers
20151.5 million
20163 million
20172.8 million
201810 million
201918 million
202030 million
202150 million
202280 million
202396 million
2024 (Expected)1.05 Billion

YouTube Penetration Statistics

  • United Arab Emirates (UAE) with a penetration rate of 98.7%, leading the list and showcasing the highest level of YouTube engagement relative to the country’s internet population.
  • Israel follows closely with a penetration rate of 92.7%, indicating a very high level of YouTube usage among the internet users in the country.
  • Netherlands ranks third with a penetration rate of 91.1%, reflecting the platform’s strong presence and acceptance in the Dutch digital landscape.
  • United Kingdom (UK) comes in fourth, with a penetration rate of 90.9%, highlighting YouTube’s significant role in the digital habits of the UK’s online population.
  • Saudi Arabia rounds out the top five with a penetration rate of 90.8%, underscoring the platform’s vast reach and popularity in the Middle Eastern region.

YouTube’s Penetration Rate by Country

CountryPenetration Rate
Saudi Arabia90.8%
South Korea89.6%
Hong Kong89.1%
New Zealand87.4%
Others CountriesBelow 80%

Source: Statista

YouTube Channel Statistics

T-Series leads the chart with a remarkable 258 million subscribers, underlining its status as a powerhouse in music and entertainment content, primarily targeting the Indian audience.

MrBeast, known for his philanthropic stunts and challenges, follows closely with 224 million subscribers, showcasing the global appeal of unique, high-energy content.

CocoMelon Nursery Rhymes, with 173 million subscribers, and Kids Diana Show, with 117 million subscribers, emphasize the high demand for children’s educational and entertainment content on YouTube.

ChannelSubscribers (In million)
T-Series258 mn
MrBeast224 mn
Cocomelon Nursery Rhymes173 mn
SET India164 mn
Kids Diana Show117 mn
Like Nastya116 mn
PewDiePie110 mn
Vlad and Niki109 mn
Zee Music Company106 mn
W.W.E.98.69 mn

YouTubers With the Most Revenue

Mr. Beast holds the top position with $54 million, renowned for his giveaways, high-stakes challenges, and engaging content that captivates a vast audience worldwide.

Jake Paul ranks second with $45 million, leveraging his controversial yet attention-grabbing content that spans from vlogging to professional boxing.

Markiplier, with $38 million, secures the third spot by combining humor with video game commentary, creating a deeply engaged community of fans.

Rhett and Link, at $30 million, are fourth, thanks to their long-standing web series “Good Mythical Morning.” Their unique blend of comedy, food challenges, and exploration of bizarre questions has cultivated a loyal fanbase.

Finally, Unspeakable, earning $28.6 million, rounds out the top 5. Known for his Minecraft videos and real-life challenges, his content appeals to a younger audience.

YouTuberRevenue (in millions)
Mr. Beast$54 mn
Jake Paul$45 mn
Markiplier$38 mn
Rhett and Link$30 mn
Unspeakable$28.6 mn
Nastya$28 mn
Ryan Kaji$27 mn
Dude Perfect$20 mn
Logan Paul$18 mn
Preston Arsement$16 mn

Source: Forbes

10+ interesting YouTube Facts

YouTube’s Daily Traffic

YouTube gets over 30 million visitors per day, who watch an average of 5 billion videos each day. This shows the immense popularity and traffic that YouTube generates on a daily basis.

Most Popular YouTube Watch Time

The most popular day and time for watching YouTube videos is Sunday at 9pm. This indicates people’s viewing habits, with Sunday evenings being a prime time for YouTube viewing.

YouTube Usage by Parents

81% of US parents with kids under 12 say their child watches YouTube. This highlights how YouTube has become a go-to source of entertainment and information for kids.

Most Viewed YouTube Categories

The most popular categories of videos on YouTube are Music, Gaming, Entertainment and How To & Style. This shows the broad range of content that attracts viewers on YouTube.

Highest Paid YouTuber

The highest paid YouTube star is 8-year old Ryan Kaji who earned $29.5 million in 2019 from his toy review channel. This demonstrates how YouTube has enabled new careers and earnings potential.

Time to Watch Daily Uploads

It would take a person over 68 years to watch all the videos uploaded to YouTube every day. This stat shows the immense volume of content being uploaded daily.

YouTube Creator Payouts

YouTube has paid out over $30 billion to creators and media companies via its different monetisation programs. This highlights the revenues generated for people through YouTube.

Teenage YouTube Usage

92% of teenagers say they use YouTube, compared to only 49% for Facebook. This shows YouTube’s dominance as a platform among teens.

Most Disliked YouTube Video

The most disliked YouTube video is YouTube’s own 2018 Rewind video with over 19 million dislikes. This shows the strong opinions YouTube viewers have on content.

Longest YouTube Video

The longest video on YouTube is 596 hours long and is a continuous loop of over 1700 time lapse sequences. This highlights the breadth of content available on YouTube.

Frequently Asked Questions (FAQ’s)

Q1. How many people downloaded youtube?

Ans: YouTube has over 10 million downloads as per the google play store stats.(TheSocialShepherd)

Q2. How many people use youtube?

Ans: YouTube has over 2.7 billion users as of 2023 and is expected to reach 2.94 billion users till 2024. (GlobalMediaInsight)

Q3. How many videos are on YouTube?

Ans: YouTube has over 800 million videos on the platform and is expected to reach 1 million by 2024. (NichePursuits)

Orvill Samanta
Orvill Samanta

An app marketer with over 6 years of experience in the tech industry. I have developed a strong passion for apps and love to create engaging and informative content around it. When not talking about marketing, I binge-watch anime series and read comic books. My keen eye for technology has helped me captivate my audience and increase engagement with my work.