The new generation mobile game Candy Crush Saga has marked a massive presence in the market with over $1 billion in revenue. It is one of the first freemium apps to generate such high revenue.
King, the second-largest Facebook gaming publisher, launched Candy Crush. By launching this popular free game, King was rending well on Facebook.
As of 2024, Candy Crush is reported to generate almost $1 billion in revenue in the US. While Candy Crush Saga ranks tenth in the market, it still leads the game in the series.
Candy Crush Key Statistics
Ever since its launch, Candy Crush remained a stable source of revenue for King. But in 2015, the game saw a rise in its popularity.
Meanwhile, Candy Crush has launched various spin-offs, like Friends Saga, Jelly Saga, Soda Saga, and more. These spin-offs have generated millions of dollars for the publishers.
Later in 2016, Activision Blizzard acquired King for $5.9 billion. Over the years, the popularity of Candy Crush has decreased, but it remains one of the highest-grossing games.
Candy Crush is reported to have more than 270 million loyal fanbases as of 2024.
Here are Candy Crush’s key statistics in brief: (Updated 15th April 2025)
- Over 3.5 billion downloads across all Candy Crush titles.
- Approximately 273 million monthly active users (MAU) as of mid-2024
- Available in over 200 countries and territories.
- Game has been translated into more than 70 languages.
- Lifetime revenue has surpassed $20 billion since launch.
- Average revenue per daily active user (ARPDAU) ranges between $0.25-$0.40.
- In-app purchases account for approximately 95% of revenue.
- Candy Crush has maintained its position as the 6th highest-grossing mobile game.
- In Italy, the number of downloads peaked in January 2020 with 37,000 downloads.
Please Note: All the key stats and facts have been updated on (Updated 15th April 2025)
Game Key Statistics
- Original Candy Crush Saga has over 16,370 levels (continuously adding more)
- Candy Crush Jelly Saga has over 5,000 levels
- Candy Crush Soda Saga has over 8,000 levels
- Players collectively spend about 73 billion minutes playing monthly
- Average session length is approximately 35 minutes
- Average player completes 3-4 game sessions per day
Candy Crush Overview
- Launch Date: 12 April 2012
- Headquarters: St. Julian’s, Malta
- People: Sebastian Knutsson, Human Sakhinini, Tjodolf Sommerstad
- Business Type: Subsidiary
- Owner: Activision Blizzard
- Industry: Mobile Games
Candy Crush Revenue | How Much Money Candy Crush Make?
In 2024, Candy Crush reported having $1.088 billion in revenue. The popularity of this game is the same, but its number of users has decreased.
Candy crush is expected to cross the $1.1 billion mark by the end of year 2025 (Updated 15th April 2025)
Candy Crush Annual Revenue 2012 to 2025 ($mm)
| Year | Annual Revenue ($mm) |
| 2012 | 77 |
| 2013 | 230 |
| 2014 | 1130 |
| 2015 | 1293 |
| 2016 | 784 |
| 2017 | 695 |
| 2018 | 930 |
| 2019 | 1117 |
| 2020 | 1190 |
| 2021 | 1211 |
| 2022 | 1009 |
| 2023 | 1042 |
| 2024 | 1088 |
| 2025 (Estimated) | 1100 (Updated 15th April 2025) |
King Operating Income
Over the past four years, King has maintained a positive income of $1.1 billion.
King Annual Operating Income 2018 to 2022 ($mm)
| Year | Operating Income ($mm) |
| 2018 | 751 |
| 2019 | 740 |
| 2020 | 858 |
| 2021 | 1139 |
| 2022 | 1121 |
Source: Statista
Candy Crush Users
As of 2024, Candy Crush reportedly has over 180 million users. Estimating the exact figure is not easy because King only publishes usage for the entire catalog of apps.
Candy crush is facing a steep decline in users for the past few years. It is expected to have 176 million users in 2025. (Updated 15th April 2025)
Candy Crush Annual Users 2013 to 2025 (mm)
| Year | Annual Users (mm) |
| 2013 | 287 |
| 2014 | 322 |
| 2015 | 327 |
| 2016 | 303 |
| 2017 | 293 |
| 2018 | 283 |
| 2019 | 272 |
| 2020 | 273 |
| 2021 | 255 |
| 2022 | 210 |
| 2023 | 186 |
| 2024 | 180 |
| 2025 (Estimated) | 176 (Updated 15th April 2025) |
Candy Crush Downloads
After launch, Candy Crush has been downlaoded more than 3.5 billion times, which made it the most popular mobile game. It is expected to cross the 4.1 billion mark 2026 (Updated 15th April 2025)
Candy Crush Cumulative Downloads 2013 to 2026 (bn)
| Year | Downloads (bn) |
| 2013 | 0.5 |
| 2015 | 1.4 |
| 2017 | 2.7 |
| 2022 | 3.4 |
| 2024 | 3.6 |
| 2026 (Estimated) | 4.1 (Updated 15th April 2025) |
How many levels Candy Crush have?
Candy Crush has more than 16,370 levels on the microsoft app version. King regularly adds more levels each year for regular users.
Candy Crush Levels to Play
| Year | Levels |
| 2019 | 5,000 |
| 2020 | 8,900 |
| 2021 | 10,100 |
| 2022 | 12430 |
| 2023 | 14500 |
| 2024 | 16370 |
Candy Crush FAQ
Ques 1: When did Activision Blizzard acquire King?
Ans: Activision Blizzard acquired King in 2016 for $5.9 billion.
Ques 2: What number of users play Candy Crush for more than three hours?
Ans: More than nine million people play Candy Crush for over three hours daily.
Ques 3: How much revenue does Candy Crush Saga generate daily?
Ans: In 2018, Candy Crush Saga generated around $4.2 million daily.
Ques 4: How many levels does Candy Crush Saga have?
Ans: Candy Crush Saga has more than 16,370 levels on the HTML5 version.
Ques 5: How many hours have been played on Candy Crush Saga in total?
Ans: In total, users have spent more than 73 billion hours playing Candy Crush Saga.
