Candy Crush Revenue & Usage Statistics 2024

The new generation mobile game Candy Crush Saga has marked a massive presence in the market with over $1 billion in revenue. It is one of the first freemium apps to generate such high revenue. 

King, the second-largest Facebook gaming publisher, launched Candy Crush. By launching this popular free game, King was rending well on Facebook. 

Between 2012 to 2013, Candy Crush increased King’s revenue by 1084%. The game competed well with Clash of Clans for the highest-grossing game from 2013 to 2017.

As of 2022, Candy Crush is reported to generate almost $607 million in revenue in the US. While Candy Crush Saga ranks tenth in the market, it still leads the game in the series.  

Scroll down to check the revenue and usage statistics of Candy Crush.

Candy Crush Revenue and Usage Statistics

Candy Crush Key Statistics 

Ever since its launch, Candy Crush remained a stable source of revenue for King. But in 2015, the game saw a rise in its popularity. 

Meanwhile, Candy Crush has launched various spin-offs, like Friends Saga, Jelly Saga, Soda Saga, and more. These spin-offs have generated millions of dollars for the publishers. 

Later in 2016, Activision Blizzard acquired King for $5.9 billion. Over the years, the popularity of Candy Crush has decreased, but it remains one of the highest-grossing games.  

Candy Crush is reported to have more than 250 million loyal fanbases. These users play the game at least once a month, helping to increase revenue. Over the past decade, Candy Crush has also remained the most influential game. 

Here are Candy Crush’s key statistics in brief:

  • In 2021, Candy Crush was reported to generate $1.2 billion, which made it the 7th highest mobile-grossing game. 
  • As of 2020, Candy Crush has generated $857 million. It’s a 15% increase YoY. 
  • Candy Crush has maintained its position as the sixth highest-grossing mobile game. 
  • Around 273 million users play Candy Crush once a month. The number of monthly active users rose the highest in 2015, with 327 million users. 
  • Candy Crush has been downloaded more than 2.7 billion times across all platforms. 
  • In Italy, the number of downloads peaked in January 2020 with 37,000 downloads.

Candy Crush Overview 

  1. Launch Date: 12 April 2012 
  2. Headquarters: St. Julian’s, Malta 
  3. People: Sebastian Knutsson, Human Sakhinini, Tjodolf Sommerstad 
  4. Business Type: Subsidiary 
  5. Owner: Activision Blizzard 
  6. Industry: Mobile Games 

Candy Crush Revenue | How Much Money Candy Crush Make?

In 2021, Candy Crush reported having $1.21 billion in revenue. The popularity of this game is the same, but its number of users has decreased.  

Candy Crush Revenue

Candy Crush Annual Revenue 2012 to 2021 ($mm)

Year Annual Revenue ($mm) 

King Operating Income

Over the past four years, King has maintained a positive income of $1.1 billion. 

King Operating Income

King Annual Operating Income 2018 to 2021 ($mm)

Year Operating Income ($mm)

Candy Crush Users

As of 2021, Candy Crush reportedly has over 255 million users. Estimating the exact figure is not easy because King only publishes usage for the entire catalog of apps. 

Candy Crush Users

Candy Crush Annual Users 2013 to 2021 (mm)

Year Annual Users (mm)

Candy Crush Downloads

After launch, Candy Crush has been launched more than 3 billion times, which made it the most popular mobile game.  

Candy Crush Downloads

Candy Crush Cumulative Downloads 2013 to 2022 (bn)

Year Downloads (bn)
2013 0.5

How many levels Candy Crush have?

Candy Crush has more than 10,000 levels. King regularly adds more levels each year for regular users.  

Candy Crush Levels

Candy Crush Levels to Play 

Year Levels 

Candy Crush FAQ

Ques 1: When did Activision Blizzard acquire King?

Ans: Activision Blizzard acquired King in 2016 for $5.9 billion. 

Ques 2: What number of users play Candy Crush for more than three hours?

Ans: More than nine million people play Candy Crush for over three hours daily.

Ques 3: How much revenue does Candy Crush Saga generate daily?

Ans: In 2018, Candy Crush Saga generated around $4.2 million daily. 

Ques 4: How many levels does Candy Crush Saga have?

Ans: Candy Crush Saga has more than 8000 levels on the HTML5 version. 

Ques 5: How many hours have been played on Candy Crush Saga in total?

Ans: In total, users have spent more than 73 billion hours playing Candy Crush Saga.

Sunil Gill
Sunil Gill

A digital entrepreneur with over 9 years of experience in digital marketing. Over the years, I have developed a strong passion for app marketing and love to create engaging and informative content around it.