Tinder Statistics | Revenue, Users & Demographics 2025

Launched in 2012 in Hatch Labs, Tinder has become a popular dating app. It was designed by Justin Mateen and Sean Rad to offer better match-making algorithm results to people. 

The app simply matches one user to another based on their geographical locations. After registering themselves with the app, users need to swipe the profiles of others. Swipe right is like while the left is pass. When users swipe each other right, they can chat through the app. 

Initially, Tinder was tested in a series of colleges in the USA. After great success, the app became available to people. By late 2013, Tinder processed 350 million swipes, roughly 4,000 per second. In just one year, it increased to 1 billion swipes per day

As of 2024, Tinder is known to have 9.6 million subscribers, making it one of the most popular dating apps. 

Read on to know the data and statistics of Tinder. 

Tinder Revenue and Usage Statistics

Tinder Key Statistics 

  • Tinder has generated $1.9 million in 2023 and is expected to generate $2 million in 2024
  • Tinder has 9.6 million subscribers as of 2024
  • 35% of users fall in the age group of 16 to 24 years
  • 75% of Tinder users are male
  • Tinder has approximately 75 million monthly active users.
  • The US alone has 7.8 million Tinder users.
  • Tinder in available in over 190 countries
  • Tinder held a 25% market share in the US.
  • Approximately 1.6 million Tinder users went on dates each week.
  • On average, active Tinder users opened the app 4 times a day in 2023.
  • By September 2022, Tinder’s in-app purchase revenue worldwide was $76.49 million, with North and Latin America having the highest share.   

Tinder Overview 

  • Launch Date: 12 September 2012 
  • Headquarters: Los Angeles, California 
  • People: Renate Nyborg and Shar Dubey 
  • Business Type: Subsidiary 
  • Owner: Match Group 
  • Industry: Online Dating 

Tinder Revenue

After Match Group launched Tinder as a public app, it generated more revenue. The app’s direct revenue in 2022 was $1.79 billion. 

Updated Jan 2025: The app generated a revenue of $1.91 billion in 2023 and is expected to surpass the $2 billion mark in 2024

Tinder Revenue

Tinder Annual Revenue ($mm)

Year Revenue ($mm)
201547
2016169
2017403
2018805
20191150
20201410
20211650
20221794
20231918
20242003 (Estimated)

Tinder Subscribers

The number of Tinder’s paying subscribers reached 10.9 million in 2022, a 10% year-on-year increase. 

Tinder Subscribers

Tinder Annual Subscribers (mm)

Year Subscribers (mm)
20150.3
20161.1
20172
20183.7
20197
20208.2
20219.6
202210.9
202310.4
20249.6

Tinder User Penetration

Of all the dating apps, Tinder has the highest user penetration rate. Most users are between 18.24 years. 

By 2023, the number of Tinder users in the USA is forecasted to be 25.7 million. Currently, the app offers nine sexual orientations to users. 

Tinder User Penetration

Tinder User Penetration vs. Other Dating Apps (%) 

App Overall 18-2425-3435+
Tinder 30402512
Bumble 22252214
Match.com103615
Hinge1520197
eHarmony 43410

Tinder Age Demographics

Being the first dating app to introduce a swipe-and-match interface, Tinder soon became popular among people. It emerged as a game-changer in the online dating sector. Plus, the simplicity of Tider helped it become the fastest dating startup.  

But with so much popularity of this dating platform, which age group uses it the most? The primary Tinder users are under 25 years. Lately, the app has become popular with older group people as well. 

Tinder Age Demographics

Tinder Age Demographics (%)

Age Percentage of Users (%)
18-2435
25-3425
35-4420
45-548
55+10

Tinder Gender Demographics

When it comes to gender demographics, Tinder seems to have a great imbalance.

On average, Tinder has 75% male, but the number of male users in countries like India is even more. In contrast, Europe has a balance of 50/50 users. 

Tinder Gender Demographics (%)

Age Percentage of Users 
Female 24
Male 75

Tinder’s gender ratio cannot be trusted entirely because the app has other gender options. But even if you identify yourself as non-binary, the app is likely to categorize you as male or female. 

Tinder Income Demographics

Tinder users do not come from the same income brackets. The highest number of users falls in the $60 to 80k household income bracket. 

Tinder Income Demographics

Tinder Household Income Demographic (%)

HH Income Percentage of Users 
<$30k10
$30 to $60k20
$60 to $80k30
$80 to $100k22
$100+18

Tinder Marriage Statistics

Tinder has an image of being a hookup app. But many people have used this app to find their partner. Scroll down to check Tinder marriage statistics.  

As of 2022, Tinder was responsible for 27% of marriages. The app is also used by people who have had a breakup or divorce. 

Tinder Market Share in US

Tinder has a significant 25% market share when it comes to the US.

App NameMarket Share
Tinder25%
Bumble24%
Hinge18%
Plenty of Fish7%
Grindr7%
Hilly7%
Badoo4%
Other8%

Tinder FAQ

Ques 1: What number of people use Tinder once a month?

Ans: Tinder has 75 million active users, among which 7.8 million are from the USA. 

Ques 2: How much of Match Group’s revenue comes from Tinder?

Ans: Tinder is reported to contribute about 59% of the total Match Group’s revenue. 

Ques 3: Which country has the most Tinder users?

Ans: The USA has the largest number of Tinder users, followed by the UK. 

Ques 4: How many times have people downloaded Tinder? 

Ans: Tinder is reported to be downloaded more than 400 million times. 

Ques 5: In how many countries Tinder offers its services? 

Ans: Tinder is available in 190 countries and 40 different languages. 

Ques 6: In a week, how many Tinder users go on dates? 

Ans: About 1.5 million Tinder users are reported to go on dates per week. 

Ques 7: How many times does an active user use Tinder? 

Ans: On average, an active user uses Tinder four times a day.

Sunil Gill
Sunil Gill

A digital entrepreneur with over 9 years of experience in digital marketing. Over the years, I have developed a strong passion for app marketing and love to create engaging and informative content around it.