Disney Plus Revenue and Usage Statistics 2024

In 2016, Disney expressed its interest in moving into the streaming market. Two years later, American entertainment launched a new streaming service, Disney Plus. Disney Plus contributed 75% of the total Disney stake in just one year. 

By the year 2019, Disney Plus became the top-trending Google search term. In just 24 hours of launch, the platform has reached over 10 million subscribers (some of which have signed up for pre-release). 

As of 2022, Disney Plus is believed to have a revenue of $82.7 billion. This platform’s great strength is its content.

Initially, Disney Plus offered a smaller content library. But over the years, its content library has expanded and the platform became popular. 

Disney Plus Key Statistics 

Disney Plus initially offered its streaming services in just 3 countries, i.e., Canada, Netherlands, and US. Soon after, the platform expanded to different countries. Currently, it is operational in 100+ countries. 

Globally, it has surpassed 100 million subscribers. It is more than the expectations of 60-90 million subscribers by 2024. 

Here are Disney Plus key statics in brief: 

  • In 2021, Disney Plus generated $5.2 billion in revenue, an 85% year-on-year increase. 
  • By the fourth quarter of 2022, Disney Plus subscribers reached 164.2 million
  • After launch, Disney Plus had 200+ million downloads. 
  • 18% share of video-on-demand subscriptions is from the US. 
  • Around 65% of Disney Plus users in the US do not live with kids. 
  • Disney Plus has almost 89% of exclusive content.  

Disney Plus Overview 

  • Launch Date: 12 November 2019
  • Headquarters: Burbank, California
  • People: Michael Paull, Eric Lieberman 
  • Business Type: Subsidiary 
  • Owner: The Walt Disney Company 

Disney Plus Revenue

In 2021, Disney Plus reported increasing its revenue by 85%. The platform made $2.6 billion in 2019.

Disney Plus Revenue

Disney Plus Annual Revenue 2020 to 2022 ($bn)

Year Revenue ($bn)

Disney Plus Users

By the second quarter of 2022, Disney Plus was reported to have 137.7 million subscribers. It’s a 32% raise from 2021. 

Disney Plus Users

Disney Plus Annual Subscribers 2020 to 2022 (mm)

Year Subscribers (mm)

Disney Plus Average Revenue Per User

Disney Plus reportedly has an average monthly revenue of $4.03 per subscriber. Unfortunately, it’s a 27.52% decrease since 2019 because the average subscribers generated previously was $5.56 per month. 

Disney Plus Average Revenue Per User

With the increase in international market expansion, the average revenue per user has decreased. In Western Europe and the US, the subscription pricing of Disney Plus is low. 

Disney Pus Average Revenue Per User 

Year Average Revenue Per User
December 2019$5.56
March 2020$5.63
June 2020$4.62
October 2020$4.52
January 2021$4.03

Disney Plus Subscriber Retention Rate

Almost 78% of Disney Plus Bundle subscribers are known to be retained after 6 months. Out of all streaming platforms, it has the highest 6-month customer retention rate. 

Out of the total Disney Plus subscribers, 74% again pay for the service after 6 months. Netflix also has the same retention rate, while Hulu has a 67% rate. 

Disney Plus Subscriber Retention Rate

Among the new Disney Plus subscribers, 20% choose the annual plan, while the remaining users opt for the monthly plan. But over the years, the number of users choosing an annual plan has increased by 12%. 

Here’s a brief overview of the popularity of Disney Plus payment plans:

Year Monthly Share (%)Annual Share (%) 
October 20208812
November 20208119
December 20208020
January 20218020

Disney Plus Share of Subscription Video on Demand (SVOD) Streaming 

Disney Plus is responsible for 6% SVOD. It is a 5% increase from the Q3 of 2020. Almost 13% of the SVOD sign-ups were made in January 2021.  

Disney Plus Share of Subscription

Here’s Disney Plus Share of SVOD signups:

Year Market Share of Signups (%)
July 202027
August 202013
September 202013
October 202013
November 202016
December 202019
January 202113

Disney Plus Downloads

In 2021, the number of Disney Plus downloads increased from 110 million to 126 million. 

Disney Plus Downloads

Disney Plus Annual Downloads (mm)

Year Downloads (mm)

Disney Plus Subscribers Worldwide

In Q1 2023, the number of Disney Plus subscribers dropped for the first time. It has 100+ million subscribers across several countries. 

Disney Plus Subscribers Worldwide

From March 2020 to March 2021, the platform added 66.5 million new subscribers. 

Disney Plus Subscribers Growth from November 2019: 

Year Subscribers (mm)
November 201910
December 201926.5
February 202028.6
March 202033.5
April 202050
May 202054.5
June 202057.5
July 202057.7
August 202060.5
October 202073.7
December 202086.8
January 202194.9
March 2021100

Disney Plus Age Demographics

Disney Plus subscribers in the US make up 64% of the total users. 

Disney Plus Age Demographics

Here’s a breakdown of Disney Plus subscribers in the US as per the generation:

Generation Share (%)
Generation Z22
Millennials 42
Generation X23
Baby Boomers 13

Disney Plus FAQ

Ques 1: How many shows are available on Disney Plus?

Ans: Disney Plus library consists of 7,500 TV episodes and 500 films. 

Ques 2: How many people watched Mandalorian?

Ans: The popular TV show Mandalorian was watched over 14.5 billion minutes. 

Ques 3: How much does Mulan make on its opening weekend?

Ans: Mulan made $33.5 million on the weekend after debuting on Disney Plus. 

Ques 4: How much is Disney expected to spend on streaming content?

Ans: By 2024, Disney Plus is believed to spend between $14 to $16 billion on streaming content. Currently, the platform spends less than half of this amount. 

Ques 5: What are Disney Plus’s gender demographics? 

Ans: Disney Plus has 55% of male users, while 45% are female. 

Mani Pandey
Mani Pandey

Mani Pandey is an app marketing expert with over 5 years of experience in the industry. She has extensive knowledge about App Store Optimization (ASO) and loves to share all her expertise by writing informational content.She is passionate about helping businesses reach their true potential and maximise their ROI. She also loves to travel around the world to explore different cultures and meet new people.