In 2016, Disney expressed its interest in moving into the streaming market. Two years later, American entertainment launched a new streaming service, Disney Plus. Disney Plus contributed 75% of the total Disney stake in just one year.
By the year 2019, Disney Plus became the top-trending Google search term. In just 24 hours of launch, the platform has reached over 10 million subscribers (some of which have signed up for pre-release).
As of 2024, Disney Plus is believed to have a revenue of $10.4 billion. This platform’s great strength is its content.
Initially, Disney Plus offered a smaller content library. But over the years, its content library has expanded and the platform became popular.
Disney Plus Key Statistics
Disney Plus initially offered its streaming services in just 3 countries, i.e., Canada, Netherlands, and US. Soon after, the platform expanded to different countries. Currently, it is operational in 100+ countries.
Globally, it has surpassed 100 million subscribers. It is more than the expectations of 60-90 million subscribers by 2024.
Here are Disney Plus key statics in brief:
- In 2021, Disney Plus generated $5.2 billion in revenue, an 85% year-on-year increase.
- By the fourth quarter of 2022, Disney Plus subscribers reached 164.2 million.
- After launch, Disney Plus had 200+ million downloads.
- 18% share of video-on-demand subscriptions is from the US.
- Around 65% of Disney Plus users in the US do not live with kids.
- Disney Plus has almost 89% of exclusive content.
Please Note: All the key stats and facts have been updated on (Updated 13th April 2025)
Disney Plus Overview
- Launch Date: 12 November 2019
- Headquarters: Burbank, California
- People: Michael Paull, Eric Lieberman
- Business Type: Subsidiary
- Owner: The Walt Disney Company
Disney Plus Revenue
Disney Plus revenue has grown consistently from $2.8 billion in 2020 to $8.4 billion in 2023.
Disney plus has an annual revenue of $10.4 billion as on 2024, with an estimated $11.2 billion projected for 2025.
The streaming service has seen nearly a 4x increase in annual revenue over five years, demonstrating strong and sustained financial growth.
Disney Plus Annual Revenue 2020 to 2025 ($bn)
| Year | Revenue ($bn) |
| 2020 | 2.8 |
| 2021 | 5.2 |
| 2022 | 7.4 |
| 2023 | 8.4 |
| 2024 | 10.4 (Updated 13th Apr 2025) |
| 2025 (Estimated) | 11.2 |
Disney Plus Users
Disney Plus subscribers have grown significantly from 33.5 million in 2020 to 105 million in 2023.
Disney plus is reported to have 117 million plus users in 2024, with an estimated 132.5 million projected users for 2025.
The streaming service has more than tripled its subscriber base over five years, showing consistent growth in its audience.
Disney Plus Annual Subscribers 2020 to 2025 (mm)
| Year | Subscribers (mm) |
| 2020 | 33.5 |
| 2021 | 69.5 |
| 2022 | 87.6 |
| 2023 | 105.2 |
| 2024 | 117.5 (Updated 13th Apr 2025) |
| 2025 (Estimated) | 132.5 |
Disney Plus Users By Gender
Approximately 56% of Disney Plus users are male, while 44% are female.
| Gender | Percentage |
|---|---|
| Female | 44% |
| Male | 56% |
Disney Plus Average Revenue Per User
Disney Plus Core ARPU has shown steady growth from $6.47 in Q2 2023 to $7.30 as of Q4 2024.
The Q1 2025 quarter is estimated to generate an ARPU of $7.55, reflecting successful monetization strategies.
Meanwhile, Disney+ Hotstar ARPU has fluctuated between $0.59 and $1.28, showing more variability but with an overall upward trend from 2023 to the Q1 2025 estimate of $1.08.
Disney Plus Average Revenue Per UserÂ
| Year | Core Disney+ ARPU | Disney+ Hotstar ARPU |
|---|---|---|
| Q2 2023 | $6.47 | $0.59 |
| Q3 2023 | $6.58 | $0.59 |
| Q4 2023 | $6.7 | $0.7 |
| Q1 2024 | $6.84 | $1.28 |
| Q2 2024 | $7.28 | $0.7 |
| Q3 2024 | $7.22 | $1.05 |
| Q4 2024 | $7.30 | $0.96 (Updated 13th Apr 2025) |
| Q1 2025 (Estimated) | $7.55 | $1.08 |
Disney Plus Subscriber Retention Rate
Almost 73% of Disney Plus Bundle subscribers are known to be retained after 6 months. Out of all streaming platforms, it has the highest 6-month customer retention rate.
Out of the total Disney Plus subscribers, 72% again pay for the service after 6 months. Netflix also has the same retention rate, while Hulu has a 67% rate.
Among the new Disney Plus subscribers, 21% choose the annual plan, while the remaining users opt for the monthly plan. But over the years, the number of users choosing an annual plan has increased by 21%.
Here’s a brief overview of the popularity of Disney Plus payment plans:
| Year | Monthly Share (%) | Annual Share (%) |
| October 2020 | 88 | 12 |
| November 2020 | 81 | 19 |
| December 2020 | 80 | 20 |
| January 2021 | 80 | 20 |
| February 2022 | 84 | 24 |
| February 2023 | 76 | 21 |
Disney Plus is responsible for 6% SVOD. It is a 5% increase from the Q3 of 2020. Almost 13% of the SVOD sign-ups were made in January 2021.
Here’s Disney Plus Share of SVOD signups:
| Year | Market Share of Signups (%) |
| July 2020 | 27 |
| August 2020 | 13 |
| September 2020 | 13 |
| October 2020 | 13 |
| November 2020 | 16 |
| December 2020 | 19 |
| January 2021 | 13 |
Disney Plus Downloads
Disney Plus annual downloads peaked at 126.8 million in 2021 but have declined steadily to 104 million as of 2023.
The annual download have declined to 89 million as of 2024, with a further drop to an estimated 75 million projected for 2025.
This downward trend in downloads since 2021 suggests a maturing market, even as subscriber counts and revenue continue to increase.
Disney Plus Annual Downloads (mm)
| Year | Downloads (mm) |
| 2020 | 110.9 |
| 2021 | 126.8 |
| 2022 | 124.7 |
| 2023 | 103.7 |
| 2024 | 89 (Updated 13th Apr 2025) |
| 2025 (Estimated) | 75 |
Disney Plus Subscribers Worldwide
In Q1 2023, the number of Disney Plus subscribers dropped for the first time. It has 100+ million subscribers across several countries.
From March 2020 to March 2021, the platform added 66.5 million new subscribers.
Disney Plus Subscribers Growth from November 2019:
| Year | Subscribers (mm) |
| November 2019 | 10 |
| December 2019 | 26.5 |
| February 2020 | 28.6 |
| March 2020 | 33.5 |
| April 2020 | 50 |
| May 2020 | 54.5 |
| June 2020 | 57.5 |
| July 2020 | 57.7 |
| August 2020 | 60.5 |
| October 2020 | 73.7 |
| December 2020 | 86.8 |
| January 2021 | 94.9 |
| March 2021 | 100 |
Disney Plus Age Demographics
Disney Plus subscribers in the US make up 64% of the total users.
Disney Plus subscribers in the US as per the generation:
| Generation | Share (%) |
| Generation Z | 22 |
| Millennials | 42 |
| Generation X | 23 |
| Baby Boomers | 13 |
Disney Plus subscribers in the US as per the age group:
| Age | Users |
|---|---|
| 0 to 11 years | 15% |
| 12 to 17 years | 10% |
| 18 to 24 years | 17% |
| 25 to 34 years | 25% |
| 35 to 44 years | 19% |
| 45 to 54 years | 12% |
| 55 to 64 years | 7.0% |
| 65+ | 5% |
Disney Plus FAQ
Ques 1: How many shows are available on Disney Plus?
Ans: Disney Plus library consists of 7,500 TV episodes and 500 films.
Ques 2: How many people watched Mandalorian?
Ans: The popular TV show Mandalorian was watched over 14.5 billion minutes.
Ques 3: How much does Mulan make on its opening weekend?
Ans: Mulan made $33.5 million on the weekend after debuting on Disney Plus.
Ques 4: How much is Disney expected to spend on streaming content?
Ans: By 2024, Disney Plus is believed to spend between $14 to $16 billion on streaming content. Currently, the platform spends less than half of this amount.
Ques 5: What are Disney Plus’s gender demographics?
Ans: Disney Plus has 55% of male users, while 45% are female.
