HBO Max is one of the biggest television networks, but it’s fair to say that this streaming platform has not succeeded overnight.
After a successful launch in 1972, HBO emerged as the most popular American pay-TV network. Being an old platform in the US has helped HBO with better revenue and growth. Over the years, HBO has made shows available in different languages.
Before HBO Max, there was HBO Now, which had around six million subscribers. Later, HBO moved all of its Now subscribers to Max to offer better services.
HBO Max became an immediate hit, with shows like Game of Thrones, Euphoria, and The Flight Attendant drawing millions of viewers. Likewise, the pandemic also helped HBO Max increase the number of subscribers and downloads.
As of Q4 2022, HBO and HBO Max have reached over 70 million global subscribers. This streaming platform is expected to cross 150 million subscribers by 2025.
Keep reading to find out the revenue and usage statistics of HBO Max.
HBO Max Key Statistics
Over the last few years, HBO Max has seen an increase in its number of downloads, viewers, and subscribers. A majority of HBO Max subscribers are from the US. HBO has partnered with programming channels in a few countries, like Sky in the UK, to distribute better content.
HBO Max’s market share has increased greatly in the US, surpassing Disney+ and Hulu. After Netflix and Amazon Prime, HBO Max has become the most popular streaming platform.
- In 2021, HBO Max and HBO had reported having generated $7.7 billion in revenue. It’s a 27% increase from the previous year.
- More than $500 million in revenue came from in-app purchases on Android and iOS.
- HBO Max and HBO had a total of 73.8 million global subscribers, with 46.8 million based in the US.
- In 2021, HBO Max was downloaded more than 50 million times.
HBO Max Overview
- Launch Date: May 2020
- Headquarters: New York City, US
- People: Casey Bloys, David Zaslav
- Business Type: Subsidiary
- Owner: Warner Bros. Discovery
- Industry: Video Streaming
HBO Revenue
In 2021, HBO’s revenue had increased to $7.7 billion. Most of this revenue came from HBO Max.
HBO Annual Revenue 2020 to 2021 ($bn)
| Year | Revenue ($bn) |
| 2020 | 6.09 |
| 2021 | 7.7 |
HBO Max In-App Revenue
In 2021, HB Max made a total of $526 million in in-app revenue from Android and iOS. Most of this revenue comes from media purchases and subscriptions.
HBO Max In-App Revenue 2020 to 2021 ($mm)
| Year | Revenue ($bn) |
| 2020 | 119.9 |
| 2021 | 526.5 |
HBO Max Average Revenue Per User (ARPU)
In 2021, the HBO and HBO Max average revenue per user decreased from $11.72 to $11.15.
HBO Annual Revenue ARPU 2020 to 2021 ($)
| Year | ARPU ($) |
| 2020 | 11.72 |
| 2021 | 11.15 |
HBO Max Global Subscriber Count
By Q4 2022, the HBO and HBO Max global subscribers have reached beyond 70 million. The streaming platform is aiming to cross 150 million subscribers by 2025.
HBO and HBO Max Quarterly Global Subscribers 2020 to 2022 (mm)
| Date | Subscribers (mm) |
| Q1 2020 | 53.8 |
| Q2 2020 | 55.6 |
| Q3 2020 | 57 |
| Q4 2020 | 59.9 |
| Q1 2021 | 63.9 |
| Q2 2021 | 67 |
| Q3 2021 | 69.4 |
| Q4 2021 | 73.8 |
| Q1 2022 | 76.8 |
| Q2 2022 | 81.2 |
HBO Max US Subscribers
By Q2 2022, HBO and HBO Max will have reached 50 million US subscribers, making it one of the most popular streaming platforms.
HBO Max and HBO Quarterly US Subscribers 2020 to 2022 (mm)
| Date | Subscribers (mm) |
| Q1 2020 | 34.6 |
| Q2 2020 | 36.3 |
| Q3 2020 | 38.1 |
| Q4 2020 | 41.5 |
| Q1 2021 | 44.2 |
| Q2 2021 | 47 |
| Q3 2021 | 45.2 |
| Q4 2021 | 46.8 |
| Q1 2022 | 48.2 |
| Q2 2022 | 51.3 |
HBO Max Downloads
In 2021, HBO Max was downloaded more than 56.3 million times. By the third quarter of 2022, HBO Max collected over 7 million downloads in the US.
HBO Max Annual Downloads 2020 to 2021 (mm)
| Year | Downloads (mm) |
| 2020 | 14.3 |
| 2021 | 56.3 |
HBO User Count
Despite being one of the popular streaming platforms in the US, almost 20% of US seniors have never heard of it.
HBO Max’s main target group includes young viewers, but the platform has failed to appeal to its customers. The main issue is the high price of subscription plans. Most HBO Max users are from the US, followed by Brazil and Mexico.
HBO Users by Country (%)
| Country | Users by Country (%) |
| US | 32.74 |
| Brazil | 10.8 |
| Mexico | 6.24 |
| Spain | 5.38 |
| Argentina | 5.24 |
| Others | 39.6 |
Almost 32.5% of visitors on HBO Max falls between the age group of 24 to 25 years. Additionally, the streaming platform has a majority of male users. Around 53.99% of users are male, while 46.01% of users are female.
HBO Max FAQ
Ques 1: Which TV series has the most number of views on HBO Max?
Ans: Game of Thrones is the most-watched TV series on HBO Max. The second on the list is Euphoria.
Ques 2: How much content is available on HBO Max?
Ans: HBO Max has over 2000 movies and 580 shows on the platform.
