The introduction of conversational tools like ChatGPT took the world by storm and made it pretty clear that generative AI is going to have a larger impact on our lives and is definitely here to stay.
But was it the first AI tool?
Well definitely no. The evolution of AI started much earlier than Sam Altman.
History of AI | A Brief Introduction
The usage of Artificial intelligence in day-to-day aspects of life was something nobody could have imagined until steve jobs made it a reality.
The introduction of Siri in 2011 started the evolution of Voice assistant models. This evolution was followed by the introduction of Cortana and Alexa in 2014 and accompanied by Google voice assistant on 18th May 2016.
It was a remarkable leap in the history of artificial intelligence. However, these voice assistants were considered Weak AI models because they just gave the illusion of human intelligence but couldn’t think like an actual human being.
Back in 2016, Sundar Pichai also confessed that the evolution of artificial intelligence will have a much bigger impact than the invention of fire or electricity.
Fast forward to 2023, ChatGPT wasn’t the first AI tool but it definitely became the turning point for the revolution of generative AI tools and Marketing.
To understand things better from the user’s perspective, Priori Data conducted a survey on 30th July 2023 with a sample pool of 2500+ professionals across all industries. We specifically targeted SEO experts, Video Editors, Copywriter, Marketing professionals, and another industrial representative to curate this data set.
How Marketing AI Tools Are Being Used?
Marketers are using AI tools for copywriting, product descriptions, social media posts, and so on. They are constantly adopted to increase efficiency and enhance marketing processes.
We asked market leaders about their opinion on AI and came back with two main findings
- 72% of marketing leaders believe AI implementation leads to exponential growth.
- 80% of marketers find automation reduces manual tasks, allowing focus on core issues.
Let’s take a look at the capabilities of Artificial Intelligence and how people are using it in marketing.
1. Content Creation and Enhancement
Creating exceptional content is an art and not everyone is equipped to be a creative thinker. Generative content that adds value to your customer and also converts is a difficult and time-consuming task.
However, with generative AI you can make creative content outlines that can cover a whole topical cluster in seconds.
How are marketers using AI in writing?
Out of the sample pool of 2500+ professionals, we ask content creators about the usage of AI in their day-to-day tasks and these were the findings.
- 25% of marketers use AI for finding new content ideas.
- 55% of content creators are using AI for publishing content after making minor edits.
- Only 3% of writers make no changes to their content and publish the AI output.
- 20% of creators are using AI to create outlines.
Generative AI is also being used by copywriters for enhancing their product copy. Now, we all know that these tools can’t replace the skills of a writer but they can definitely help in curating better content and enhancing an old content piece by simply using the right AI prompts.
You can use generative AI for writing email copies, building newsletters, creating fictional stories, or even curating more prompts for image-generation tools like Midjourney. The list goes on and on.
- 8% of marketers use generative AI to write entire pieces of content.
- 86% of them believe AI has changed content creation.
We have further bifurcated these content-creation tools into the following categories:
- Best AI writers
- Best AI newsletter generator
- Best AI Prompt Generator
- Best AI Plagiarism Checker
- Best AI Email Writer
- Best AI Copywriting Tools
- Best AI Story Generator
2. Audio and Video Processing
Generative AI has the capability to take video editing to the next level. It can automatically detect and background and filter out irrelevant objects from the video. You can input a video and it can automatically create Youtube shorts or even edit your videos with a click.
We have further bifurcated these audio and video processing tools into the following categories:
- Best AI voice generator
- Best AI audio enhancer
- Best AI voice changer
- Best AI video enhancer
- Best AI music Generator
- Best AI Video Generator
- Best AI text to speech
3. Translation and Transcription
Generative AI is well-versed in the translation and transcription of text. You simply have to copy and paste the text and ask the AI to translate the text into your desired language. AI tools also support voice translation and the level of accuracy is quite commendable.
Over 500 million people use Google Translate daily.
These numbers will surely increase in the near future and companies are rapidly adopting this translation technology as we speak.
We have further bifurcated these translations tools into the following categories:
- Best AI translation
- Best AI transcription
4. Data Analysis, Research, and SEO
Using AI for SEO is one of the best ways to quickly optimize your content. Gone were the days when you have to buy subscriptions for tools like Ahrefs and SEM Rush for doing simple keyword research.
You can use AI tools to create keyword clusters in an instant or ask them to create a tropical map for you.
Now of course AI SEO tools will have their limitations but they are good to get started with tasks like content optimisation and keyword research.
AI tools like ChatGPT provide a conversational way of presenting information that is pretty easy for marketers to digest.
We asked Data analysts about their usage of Generative AI and came back with the below response.
- 48% of data analysts agree that they are using AI for analyzing data.
You can throw in a chunk of data and it will give you an analyzed result based on your desired criteria. Instead of clicking on various Google search results, you can just ask chatGPT your questions and it will give you an instant response.
Now, this approach might not always be correct as these tools don’t always provide accurate results but they can form a base for your research topics.
In fact, when asked about the usage, these were the responses of SEO professionals:
- 41% of SEO experts automate time-consuming SEO tasks using AI.
- 72% of users have fully adopted generative AI in their content strategy.
- 76% of SEO professionals agree that generative AI has helped them in increasing their SERP rankings.
- 86% agree that AI is useful for matching the content with the user’s search intent.
We have further bifurcated these into the following categories:
- Best AI data analytics
- Best SEO AI tool
5. Web and App Tools
Want to create a website but don’t know how to code?
Don’t worry generative AI is here to help you out.
You might have heard about no-code tools in the past that can help you make a website without any code.
Now, these websites like WIX, Hostinger, and WordPress were pretty user-friendly and let you build your websites by adding containers and header boxes.
However, with the introduction of AI, most companies have integrated AI website generators that can help you build a website by just typing a few prompts.
The more detailed your prompts are, the better the output will be.
- 78% of professionals agree that AI has helped them in increasing the user experience by making websites more responsive.
We have further bifurcated these into the following categories:
- Best AI apps
- Best AI Chrome extension
- Best AI website builder
- Best free AI tools
- Best AI apps for iPhone
- Best AI assistant
6. Image Processing and Art Generation
Curating high-quality images and 3D rendering was a skill that only a few people could master. However, tools like MidJourney, DALL E, Luma AI, and Dreamfusion have completely changed the 3D modeling and art generation game. You simply have to be a creative thinker and enter a good prompt for making your desired images.
We asked professionals about their usage of Generative Ai in creating images and this is how they responded.
- 24% of marketers are using AI to generate art and ad copies for their campaigns.
- 65% of 3D artists agreed that they have opted for AI in 3D modeling and image rendering.
The process that used to take hours of design work and constant to-and-fro communication between designers and employees can now be done in minutes.
We have further bifurcated these into the following categories:
- Best AI upscaler
- Best AI art generator
7. Social Media and Marketing
Repurposing the same content across social media platforms is a technique used by famous creators. So far this approach has shown some good results.
However, content that is tailored for each social media platform will always perform better in the long run as compared to repurposed content.
The Pitfall?
It’s pretty time-consuming.
But now AI is the answer to your problems. It can help you get things done in the blink of an eye. You can ask AI to transform your Instagram post into a professional LinkedIn post with just a few prompts.
You can also generate marketing ideas like how to create subscription-worthy newsletters.
We asked social media creators about how they are using AI and these were the responses:
- 85% of creators use AI for creative thinking and curating out-of-the-box content for social media platforms.
- 54% of marketers use AI automation to reduce manual tasks like scheduling posts, replying to comments, and interacting with other social media posts.
- 87% of AI-generated social media posts require a human touch before publishing.
We have further bifurcated these into the following categories:
- Best AI social media
- Best AI marketing tools
8. Other AI tool
They are plenty of other AI tools that are emerging every day. You have a dedicated chatbot to enhance customer experience by providing excellent customer service.
Then we have tools designed to read resumes and filter out prospecting candidates without human intervention. Well, you name your task, and there is an ai for that to help you out.
Generative AI is also being used to learn new things.
- 36% of professionals are using AI to enhance their knowledge and acquire new skills.
We have further bifurcated these into the following categories:
- Best AI recruiting tools
- Best AI Chatbot
- Best open-source intelligence tools
Tips For Using AI in Marketing
[Tip 1] – Start by Identifying the Root Problem
Look at what your business needs and identify the marketing activities that can be done using AI. This could be anything like building websites, optimizing content, paraphrasing product description pages, summarising long-form content, SEO, etc.
We asked marketers about using AI for product research and here’s how they responded:
- 28% of marketers use AI to summarize text into key points.
- 52% of marketers use AI for conducting product research.
You can use AI for any of these marketing activities. However, make sure to add that touch of human element to all these activities as AI is just a tool and even the most perfect tools don’t guarantee correct results.
[Tip 2] – Choose the Right AI Tools for Your Problem
The market is now flooded with a wide range of AI tools. There is a new AI tool coming into the picture every day. Therefore, choosing the right AI tools is critical for your business.
Look what your business needs. If you are into content creation then look for tools like Jasper or paraphrasing tools such as Quillbot.
Make sure the tool you choose has an active community and 24*7 technical support for a smooth transition.
You can also take help from communities like Quora and Reddit while choosing the right AI tools. Look out for customer reviews and connect with people on Linkedin if they are using similar tools.
[Tip 3] – Gain expertise in crafting effective prompts
Tools like ChatGPT, Dall E, and Midjourney are pretty useful but they generate output based on prompts. Therefore, asking the right questions is critical while using such tools.
You can ask ChatGPT to create Midjourney prompts for an image that you want to generate. However, since they are language models, defining the image properly can greatly impact the output. Always give as many details as possible. The more specific the prompts, the more refined the output becomes.
Why isn’t everyone adopting Generative AI?
Generative AI is the future but the market of AI has developed so rapidly that even tech entrepreneurs are hesitant to adopt this new technology mainly due to the challenges that come with artificial intelligence.
[Reason 1] – Inaccurate Information
AI results are not 100% accurate as it is a language-based model and does not have access to real-time data. It also has a lot of grammatical errors so one cannot simply use AI content right off the bat.
[Reason 2] – User Acceptance
Not everyone is comfortable with interacting with chatbots. The need for human interaction is something that we all desire especially when emotions are involved and while seeking customer support service. So the world is just fully ready to take that leap.
[Reason 3] – Excessive Dependence on AI
SEO Experts, Video editors, Marketers, Social Media managers, and other experts have spent years refining and polishing their skills in their respective fields. They became hesitant to use AI and they don’t want to be dependent on AI models and they fear that they will become rusty if they won’t practice their skills. However, AI is not here to replace any specific person or profession. AI is a tool and it should be used as a tool to enhance work productivity and get things done at a faster rate.
The bottom line
Generative AI, represented by tools like ChatGPT, has made a significant impact on our lives and is undoubtedly here to stay.
Today, generative AI is widely used in various marketing applications, such as content creation, data analysis, social media marketing, and image processing.
While AI adoption is growing, some challenges, such as inaccurate information and user acceptance, hinder its widespread adoption. Nevertheless, generative AI continues to shape and revolutionize the world.
