4.<\/strong><\/td>Encourage positive reviews and respond to feedback.<\/td> Pay attention to broader SEO practices<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nWhat is the difference between ASO and SEO?<\/h2>\n\n\n\n SEO and ASO are pretty similar in most cases. SEO focuses on the optimization of your website in order to drive more traffic. <\/p>\n\n\n\n
In contrast, ASO focuses on app optimization in order to drive more downloads and increase app visibility.<\/p>\n\n\n\nDifferences<\/th> ASO<\/strong><\/th>SEO<\/th><\/tr><\/thead> Platform<\/strong><\/td>Primarily focused on mobile apps in app stores like Apple’s App Store and Google Play Store<\/td> Focuses on optimizing websites for search engines like Google, Bing, etc.<\/td><\/tr> Goal <\/strong><\/td>To increase the visibility of a mobile app in an app store’s search results and improve the conversion rate of app page views to downloads.<\/td> To increase a website’s visibility in search engine results pages (SERPs) to drive organic traffic to the website<\/td><\/tr> Key Metrics<\/strong><\/td>ASO involves app-related metrics like downloads and ratings. <\/td> SEO relies on website traffic, backlinks, and on-page content optimization.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nOn-Page Ranking Factors<\/h3>\n\n\n\n <\/figure>\n\n\n\nASO<\/strong><\/th>SEO<\/th><\/tr><\/thead> App Name<\/td> Title Tags \u201cH1, H2, H3\u201d<\/td><\/tr> App Description<\/td> Content & Tropical Authority<\/td><\/tr> App Icon & Screenshots<\/td> Internal Linking & Image Optimisation<\/td><\/tr> Localisation<\/td> Website Speed<\/td><\/tr> Keywords Optimization<\/td> Keywords Optimization<\/td><\/tr> Developer Name<\/td> URL structure<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nOn-Page Ranking Factors<\/h3>\n\n\n\nASO<\/strong><\/th>SEO<\/th><\/tr><\/thead> Ratings & Reviews<\/td> Backlinks<\/td><\/tr> Number of Downloads<\/td> Anchor Texts<\/td><\/tr> Uninstall Rate<\/td> Social Signals<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nWhat Does ASO Companies Do?<\/h2>\n\n\n\n <\/figure>\n\n\n\n1. Market Research and Analysis<\/h3>\n\n\n\n ASO companies do thorough market research. They analyze current trends, identify key competitors, and understand what works for your specific app category. <\/p>\n\n\n\n
This research includes analyzing keywords, understanding user behavior, and keeping an eye on the app store algorithms that are constantly changing.<\/p>\n\n\n\n
2. Keyword Optimization<\/h3>\n\n\n\n One of the core tasks of ASO companies is keyword optimization. They identify the most relevant and effective keywords that your target audience is using to search for apps. <\/p>\n\n\n\n
This process involves a delicate balance between high search volume and low competition to maximize your app\u2019s visibility.<\/p>\n\n\n\n
3. Optimizing App Store Elements<\/h3>\n\n\n\n The app title, description, and visuals play a significant role in attracting users. <\/p>\n\n\n\n
ASO companies specialize in crafting compelling titles, engaging descriptions, and creating eye-catching icons and screenshots. With over a decade of experience, they know what makes an app listing appealing and clickable.<\/p>\n\n\n\n
4. Localization Services<\/h3>\n\n\n\n For apps targeting multiple regions, localization is key. ASO companies localize your app name, descriptions, and other elements for targeting users of different geographies. <\/p>\n\n\n\n
This goes beyond mere translation; it\u2019s about adapting your app\u2019s message to different cultures.<\/p>\n\n\n\n
5. Monitoring and Analyzing Performance<\/h3>\n\n\n\n ASO is not a one-time task. It requires continuous monitoring and tweaking of keyword, screenshots, and other elements until you get a perfect optimized listing. <\/p>\n\n\n\n
ASO companies track your app\u2019s performance, analyze user feedback, and monitor changes in app store algorithms. They use this data to make informed decisions and make adjustments to your ASO strategy.<\/p>\n\n\n\n
6. User Feedback and Rating Management<\/h3>\n\n\n\n User reviews and ratings significantly impact your app\u2019s visibility and credibility. These companies help manage this aspect by strategizing ways to encourage positive reviews and appropriately respond to negative feedback. <\/p>\n\n\n\n
This includes implementing features in the app that prompt user reviews in a non-intrusive way.<\/p>\n\n\n\n
7. A\/B Testing<\/h3>\n\n\n\n A\/B testing is a powerful tool used by ASO companies to optimize app store pages. By testing different versions of your app\u2019s page, they can determine what works best in terms of conversions. <\/p>\n\n\n\n
This includes testing various elements like screenshots, descriptions, and even different keywords.<\/p>\n\n\n\n
<\/p>\n\n\n\n
How to choose an ASO company for your App? <\/h2>\n\n\n\n Choosing the right ASO service is very crucial for your app. Keep in mind the following things before making a decision:<\/p>\n\n\n\n
\nExperience and Track Record<\/strong>: Look for a company with a substantial track record. Experienced firms are likely to have navigated the evolving app store algorithms and understand what works. Review their case studies and success stories for insights into their expertise.<\/li>\n\n\n\nUnderstanding of Your Niche<\/strong>: Every app category has a different approach. The company should have a deep understanding of your app\u2019s niche and the behavior patterns of its target audience.<\/li>\n\n\n\nComprehensive Services<\/strong>: ASO is a holistic process. Choose a company that offers a comprehensive range of services including market analysis, keyword research, on-metadata, and off-metadata optimization, conversion rate optimization, and continuous monitoring and adjusting.<\/li>\n\n\n\nData-Driven Approach<\/strong>: Decision-making in ASO should be based on data and analytics. The company should have access to advanced ASO tools and analytics to track the performance of various strategies.<\/li>\n\n\n\nTransparency and Communication<\/strong>: Regular communication and transparency are crucial. The company should keep you informed about the strategies implemented and their outcomes.<\/li>\n\n\n\nInnovative and Adaptive<\/strong>: The digital landscape is constantly changing. The ideal ASO company should not only be aware of the latest trends and algorithm changes but also be adaptive and innovative in its approach.<\/li>\n\n\n\nCustomer Reviews and Testimonials<\/strong>: Customer reviews can provide valuable insights into the company\u2019s reliability and quality of service. Check for testimonials and reviews on their website or third-party platforms<\/li>\n\n\n\nCost-Effectiveness<\/strong>: While cost shouldn\u2019t be the only determining factor, it\u2019s important to ensure that the services offered align with your budget without compromising on quality.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"If you are a marketer, then launching an app must have been on your bucket list. It is an exciting, yes, quite a challenging dream. You spend months or even years researching on building a great app and now you are looking to launch your passion project. This all sounds good on paper, but in […]<\/p>\n","protected":false},"author":4,"featured_media":4606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"blocksy_meta":[],"acf":[],"featured_image_urls":{"full":["https:\/\/prioridata.com\/wp-content\/uploads\/2023\/12\/What-is-the.png",1280,720,false],"thumbnail":["https:\/\/prioridata.com\/wp-content\/uploads\/2023\/12\/What-is-the-150x150.png",150,150,true],"medium":["https:\/\/prioridata.com\/wp-content\/uploads\/2023\/12\/What-is-the-300x169.png",300,169,true],"medium_large":["https:\/\/prioridata.com\/wp-content\/uploads\/2023\/12\/What-is-the-768x432.png",768,432,true],"large":["https:\/\/prioridata.com\/wp-content\/uploads\/2023\/12\/What-is-the-1024x576.png",1024,576,true],"1536x1536":["https:\/\/prioridata.com\/wp-content\/uploads\/2023\/12\/What-is-the.png",1280,720,false],"2048x2048":["https:\/\/prioridata.com\/wp-content\/uploads\/2023\/12\/What-is-the.png",1280,720,false]},"post_excerpt_stackable":"
If you are a marketer, then launching an app must have been on your bucket list. It is an exciting, yes, quite a challenging dream. You spend months or even years researching on building a great app and now you are looking to launch your passion project. This all sounds good on paper, but in today’s crowded mobile app marketplaces, positioning your app in the market poses a real challenge. Why? Well, with over 2.5 million apps on the Google Play Store and around 2 million on Apple’s App Store, making your app visible is a tough nut to crack.…<\/p>\n","category_list":"Mobile Growth Stack<\/a>","author_info":{"name":"Stefan Larson","url":"https:\/\/prioridata.com\/author\/stefan\/"},"comments_num":"0 comments","yoast_head":"\nBest App Store Optimization Services 2024 | Priori Data<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n\t \n\t \n\t \n