{"id":3616,"date":"2023-08-09T05:53:46","date_gmt":"2023-08-09T05:53:46","guid":{"rendered":"https:\/\/prioridata.com\/?p=3616"},"modified":"2023-08-09T05:53:56","modified_gmt":"2023-08-09T05:53:56","slug":"what-is-an-impression","status":"publish","type":"post","link":"https:\/\/prioridata.com\/glossary\/what-is-an-impression\/","title":{"rendered":"What is an impression and why are they important?"},"content":{"rendered":"\n

An impression refers to when an ad is loaded and displayed. It means the ad was successfully served to a user\u2019s device or app.<\/p>\n\n\n\n

For example, one ad being shown on one person\u2019s phone equals one impression. If an ad gets displayed 100 times, that counts as 100 impressions. <\/p>\n\n\n\n

Impressions are a key metric used to measure ad reach and campaign delivery. The more impressions, the more widely an ad and its message are seen.<\/p>\n\n\n\n

Impressions Vs Clicks<\/strong><\/h2>\n\n\n\n

1. Impressions indicate ad reach – <\/strong>Impressions measure how often an ad is served or displayed. It shows the potential number of people who may have seen the ad.<\/p>\n\n\n\n

2. Clicks indicate ad engagement – <\/strong>Clicks track how often users actively interact with the ad, like tapping for more info or installing an app. It shows how many people took action on the ad.<\/p>\n\n\n\n

3. High impressions + high clicks = campaign success – <\/strong>An ad with high impressions (wide reach) and high clicks (strong engagement) is ideal. This suggests the ad resonated broadly with audiences and drove action.<\/p>\n\n\n\n

4. High impressions, low clicks = lack of engagement – <\/strong>A high impressions but low clicks ratio usually indicates the ad failed to capture user attention and spur action, despite broad exposure.<\/p>\n\n\n\n

5. High clicks, low impressions = strong niche resonance – <\/strong>An ad with high clicks against low impressions likely strongly resonated with a smaller, more targeted segment of the audience. It drove action from those it reached.<\/p>\n\n\n\n

Analyzing impressions and clicks together provides a complete view of an ad’s performance and ability to both reach and engage audiences. Tracking both metrics helps optimize ads for greater success.<\/p>\n\n\n\n

Why are impressions important?<\/strong><\/h2>\n\n\n\n

Here are some key reasons measuring impressions matters for app marketers:<\/p>\n\n\n\n