{"id":3590,"date":"2023-08-09T05:52:39","date_gmt":"2023-08-09T05:52:39","guid":{"rendered":"https:\/\/prioridata.com\/?p=3590"},"modified":"2023-08-09T20:19:54","modified_gmt":"2023-08-09T20:19:54","slug":"ad-inventory","status":"publish","type":"post","link":"https:\/\/prioridata.com\/glossary\/ad-inventory\/","title":{"rendered":"What is Ad Inventory in mobile marketing?"},"content":{"rendered":"\n
Ad inventory refers to the total number of ad spots or placements that a publisher has available to sell to advertisers. Having a good amount of quality ad inventory is crucial for publishers to generate revenue. <\/p>\n\n\n\n
Advertisers also rely on ad inventory to get their marketing messages in front of target audiences. So ad inventory serves as the supply that fuels the digital advertising ecosystem.<\/p>\n\n\n\n
When there is a lot of demand from advertisers but limited ad inventory, publishers can charge higher prices for their ad placements. On the other hand, an oversupply of ad inventory drives prices down.<\/p>\n\n\n\n
Understanding their available ad inventory helps publishers set prices and sales strategies to maximize revenue. For advertisers, assessing a publisher\u2019s ad inventory helps ensure there are enough opportunities to reach their campaign goals.<\/p>\n\n\n\n
Ad inventory is calculated by the number of impressions or ad units that can be served. Here are some key metrics used:<\/p>\n\n\n\n
By factoring in these elements, publishers can estimate the total ad impressions or other ad units they have to sell over any given period of time.<\/p>\n\n\n\n
There are a few main types of ad inventory publishers can offer:<\/p>\n\n\n\n
There are several methods publishers and advertisers use to transact ad inventory buys and sales:<\/p>\n\n\n\n
Real-time bidding (RTB) is an auction-based system where ad inventory is bought and sold on a per-impression basis. Advertisers bid against each other in real time for each available ad impression<\/a>.<\/p>\n\n\n\n With programmatic direct, advertisers purchase reserved ad inventory from specific publishers through programmatic channels. Unlike RTB, deals are negotiated upfront between the buyer and seller.<\/p>\n\n\n\n A private marketplace (PMP) gives select advertisers access to a publisher\u2019s inventory through auction-based buying. Publishers can grant access to specific advertisers and set pricing rules.<\/p>\n\n\n\n Direct ad sales involve advertisers purchasing ad placements directly from publishers through human sales teams and negotiations. Deals for high-value inventory like homepage takeovers may be sold this way.<\/p>\n\n\n\n In summary, ad inventory is the lifeblood of digital advertising. Publishers must manage their supply of ad units effectively, while advertisers rely on inventory availability to achieve campaign success. <\/p>\n\n\n\n A range of purchasing methods caters to different needs. Understanding the nuances of ad inventory helps optimize outcomes for publishers, advertisers, and consumers.<\/p>\n\n\n\n A1: The total ad space available for sale on mobile apps and sites.<\/p>\n\n\n\n A2: The stock of products, materials, or advertising space available for sale.<\/p>\n\n\n\n A3: The supply of ad impressions available on websites, mobile apps, social media, etc.<\/p>\n\n\n\n A4: The advertising time or ad space a media company has to sell.<\/p>\n","protected":false},"excerpt":{"rendered":" Ad inventory refers to the total number of ad spots or placements that a publisher has available to sell to advertisers. Having a good amount of quality ad inventory is crucial for publishers to generate revenue. Why is ad inventory important? Advertisers also rely on ad inventory to get their marketing messages in front of […]<\/p>\n","protected":false},"author":2,"featured_media":3539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"blocksy_meta":[],"acf":[],"featured_image_urls":{"full":["https:\/\/prioridata.com\/wp-content\/uploads\/2023\/08\/Ad-Inventory.webp",1280,720,false],"thumbnail":["https:\/\/prioridata.com\/wp-content\/uploads\/2023\/08\/Ad-Inventory-150x150.webp",150,150,true],"medium":["https:\/\/prioridata.com\/wp-content\/uploads\/2023\/08\/Ad-Inventory-300x169.webp",300,169,true],"medium_large":["https:\/\/prioridata.com\/wp-content\/uploads\/2023\/08\/Ad-Inventory-768x432.webp",768,432,true],"large":["https:\/\/prioridata.com\/wp-content\/uploads\/2023\/08\/Ad-Inventory-1024x576.webp",1024,576,true],"1536x1536":["https:\/\/prioridata.com\/wp-content\/uploads\/2023\/08\/Ad-Inventory.webp",1280,720,false],"2048x2048":["https:\/\/prioridata.com\/wp-content\/uploads\/2023\/08\/Ad-Inventory.webp",1280,720,false]},"post_excerpt_stackable":" Ad inventory refers to the total number of ad spots or placements that a publisher has available to sell to advertisers. Having a good amount of quality ad inventory is crucial for publishers to generate revenue. Why is ad inventory important? Advertisers also rely on ad inventory to get their marketing messages in front of target audiences. So ad inventory serves as the supply that fuels the digital advertising ecosystem. When there is a lot of demand from advertisers but limited ad inventory, publishers can charge higher prices for their ad placements. On the other hand, an oversupply of ad…<\/p>\n","category_list":"Glossary<\/a>","author_info":{"name":"Orvill Samanta","url":"https:\/\/prioridata.com\/author\/orvill\/"},"comments_num":"0 comments","yoast_head":"\n2. Programmatic direct<\/h3>\n\n\n\n
3. Private marketplace<\/h3>\n\n\n\n
4. Direct sale<\/h3>\n\n\n\n
F.A.Q<\/h2>\n\n\n\n
Q1: What is a mobile inventory?<\/h3>\n\n\n\n
Q2: What does inventory mean in marketing?<\/h3>\n\n\n\n
Q3: What is inventory in digital marketing?<\/h3>\n\n\n\n
Q4: What does inventory mean in media?<\/h3>\n\n\n\n