{"id":4172,"date":"2023-09-11T08:14:22","date_gmt":"2023-09-11T08:14:22","guid":{"rendered":"https:\/\/prioridata.com\/?page_id=4172"},"modified":"2023-09-11T08:20:59","modified_gmt":"2023-09-11T08:20:59","slug":"glossary-2","status":"publish","type":"page","link":"https:\/\/prioridata.com\/glossary\/","title":{"rendered":"Mobile Marketing Glossary"},"content":{"rendered":"\n<p>Mobile marketing refers to marketing strategies and <strong>tactics that target users on mobile devices <\/strong>such as smartphones and tablets.<\/p>\n\n\n\n<p>It takes advantage of the unique capabilities of these devices such as location awareness and camera access to provide personalized and timely marketing messages to consumers. <\/p>\n\n\n\n<p>The goal is to reach customers when they are on the go and engage them through their mobile devices at crucial moments to influence purchasing decisions. <\/p>\n\n\n\n<p>Mobile Marketing is pretty vast and that&#8217;s why our team at <a href=\"https:\/\/prioridata.com\/\">Prior Data<\/a> has alphabetically organized each term from <strong>A to Z <\/strong>in order to help you out in your mobile marketing journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li><a href=\"https:\/\/prioridata.com\/glossary\/active-user\/\">Active user<\/a><\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/what-is-an-ad-exchange\/\" title=\"Ad exchange\" data-wpil-keyword-link=\"linked\">Ad exchange<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/ad-network\/\">Ad network<\/a><\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/what-is-ad-spend\/\" title=\"Ad spend\" data-wpil-keyword-link=\"linked\">Ad spend<\/a><\/li>\n\n\n\n<li>Advertisement<\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/android-app-links\/\">Android App Links<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/android-id\/\">Android ID<\/a> (AAID)<\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/application\/\" title=\"Application\" data-wpil-keyword-link=\"linked\">Application<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li>Application program interface (<a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/what-is-an-api\/\" title=\"API\" data-wpil-keyword-link=\"linked\">API<\/a>)<\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/what-is-attribution\/\" title=\"Attribution\" data-wpil-keyword-link=\"linked\">Attribution<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-is-attribution-modeling\/\">Attribution Modeling<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/attribution-window\/\">Attribution window<\/a><\/li>\n\n\n\n<li>Average revenue per daily active user (<a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/arpdau\/\" title=\"ARPDAU\" data-wpil-keyword-link=\"linked\">ARPDAU<\/a>)<\/li>\n\n\n\n<li>Average revenue per user (<a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/arpu-meaning\/\" title=\"ARPU\" data-wpil-keyword-link=\"linked\">ARPU<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B<\/strong><\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-is-biased-attribution\/\">Biased attribution<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-is-a-callback-in-mobile-apps\/\">Callback<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/churn-rate\/\">Churn rate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-is-click-injection\/\">Click injection<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/click-spam\/\">Click spam<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/ctit\/\">Click to install time (CTIT)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/ctr\/\">Click-through rate (CTR)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/click-validation\/\">Click validation<\/a><\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/what-is-a-cohort\/\" title=\"Cohort\" data-wpil-keyword-link=\"linked\">Cohort<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li>Connected TV (CTV)<\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/what-is-conversion\/\" title=\"Conversion\" data-wpil-keyword-link=\"linked\">Conversion<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/conversion-rate\/\">Conversion rate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/conversion-tracking\/\">Conversion tracking<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/conversion-value\/\">Conversion value<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/cost-aggregation\/\">Cost aggregation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/cost-models\/\">Cost models<\/a><\/li>\n\n\n\n<li>Cross-device tracking<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li>Dashboard<\/li>\n\n\n\n<li>Data Analytics<\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/deep-linking\/\">Deep linking<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/device-id\/\">Device ID<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-is-dsp-ads\/\">Demand-side platform<\/a> (DSP)<\/li>\n\n\n\n<li>Device emulator<\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/dynamic-product-ads\/\">Dynamic product ads<\/a> (DPAs)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">E<\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-are-events\/\">Events<\/a><\/li>\n\n\n\n<li>Extract, transform, and load (ETL)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">F<\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/prioridata.com\/glossary\/fake-installs\/\">Fake installs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-is-fractional-attribution\/\">Fractional attribution<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>G<\/strong><\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/prioridata.com\/glossary\/grp-meaning\/\">Gross rating point<\/a> (GRP)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>I<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li><a href=\"https:\/\/prioridata.com\/glossary\/apple-idfa\/\">IDFA<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-is-an-impression\/\">Impression<\/a><\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/incrementality\/\" title=\"Incrementality\" data-wpil-keyword-link=\"linked\">Incrementality<\/a><\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/install\/\" title=\"Install\" data-wpil-keyword-link=\"linked\">Install<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-is-an-install-referrer\/\">Install referrer<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-are-instant-apps\/\">Instant apps<\/a><\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/what-is-an-interstitial-ad\/\" title=\"Interstitial ad\" data-wpil-keyword-link=\"linked\">Interstitial ad<\/a><\/li>\n\n\n\n<li>In-app purchase<\/li>\n\n\n\n<li>Inventory<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">K<\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-is-a-kpi\/\">Key performance indicator<\/a> (KPI)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">L<\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/prioridata.com\/glossary\/limit-ad-tracking\/\">Limit ad tracking<\/a> (LAT)<\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/lifecycle-tracking\/\">Lifecycle tracking<\/a><\/li>\n\n\n\n<li>Lifetime value (LTV)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li>M-commerce<\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-is-marketing-automation\/\">Marketing automation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/media-partner\/\">Media partner<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-is-a-mediation-platform\/\">Mediation platform<\/a><\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/metagame\/\" title=\"Metagame\" data-wpil-keyword-link=\"linked\">Metagame<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/what-is-mobile-ad-fraud\/\" title=\"Mobile ad fraud\" data-wpil-keyword-link=\"linked\">Mobile ad fraud<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/mobile-app-advertiser\/\">Mobile app advertiser<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/mobile-geofencing\/\">Mobile geofencing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/mobile-measurement-partner\/\">Mobile measurement partner<\/a> (MMP)<\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/multi-touch-attribution\/\">Multi-touch attribution<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>N<\/strong><\/h2>\n\n\n\n<ul>\n<li>Native <a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/in-app-advertising\/\" title=\"advertising\" data-wpil-keyword-link=\"linked\">advertising<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">O<\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/prioridata.com\/glossary\/offerwall\/\">Offerwall monetization<\/a><\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/organic-app-installs\/\" title=\"Organic install\" data-wpil-keyword-link=\"linked\">Organic install<\/a><\/li>\n\n\n\n<li>OTT<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">P<\/h2>\n\n\n\n<ul>\n<li>Programmatic media buying<\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/what-is-a-publisher\/\" title=\"Publisher\" data-wpil-keyword-link=\"linked\">Publisher<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-is-a-push-notification\/\">Push notification<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li><a href=\"https:\/\/prioridata.com\/glossary\/real-time-bidding\/\">Real-time bidding<\/a> (RTB)<\/li>\n\n\n\n<li>Reattribution<\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/reattribution-window\/\">Reattribution window<\/a><\/li>\n\n\n\n<li>Re-engagement<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li>Retargeting<\/li>\n\n\n\n<li>Retention rate<\/li>\n\n\n\n<li>Return on ad spend (<a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/what-is-roas\/\" title=\"ROAS\" data-wpil-keyword-link=\"linked\">ROAS<\/a>)<\/li>\n\n\n\n<li>Return on investment (<a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/what-is-return-on-investment\/\" title=\"ROI\" data-wpil-keyword-link=\"linked\">ROI<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-13 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-is-sdk-spoofing-fraud\/\">SDK spoofing<\/a><\/li>\n\n\n\n<li>Self-attributing network (SAN)<\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/session\/\" title=\"Session\" data-wpil-keyword-link=\"linked\">Session<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/skadnetwork\/\" title=\"SKAdNetwork\" data-wpil-keyword-link=\"linked\">SKAdNetwork<\/a> (SKAN)<\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/sdk-meaning\/\">Software development kit<\/a> (SDK)<\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/what-is-a-supply-side-platform\/\">Supply-side platform<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">T<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-14 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li>Targeting<\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/time-of-inactivity\/\">Time of inactivity<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li>Tracker<\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/tracking-parameters\/\">Tracking parameters<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-16 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-15 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">U<\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/prioridata.com\/glossary\/universal-linking\/\">Universal linking<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/user-acquisition\/\">User acquisition<\/a> (UA)<\/li>\n\n\n\n<li><a href=\"https:\/\/prioridata.com\/glossary\/user-stickiness\/\">User stickiness<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">V<\/h2>\n\n\n\n<ul>\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/prioridata.com\/glossary\/view-through-attribution\/\" title=\"View-through attribution\" data-wpil-keyword-link=\"linked\">View-through attribution<\/a> (VTA)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mobile marketing refers to marketing strategies and tactics that target users on mobile devices such as smartphones and tablets. It takes advantage of the unique capabilities of these devices such as location awareness and camera access to provide personalized and timely marketing messages to consumers. The goal is to reach customers when they are on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"blocksy_meta":[],"acf":[],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":""},"post_excerpt_stackable":"<p>Mobile marketing refers to marketing strategies and tactics that target users on mobile devices such as smartphones and tablets. It takes advantage of the unique capabilities of these devices such as location awareness and camera access to provide personalized and timely marketing messages to consumers. The goal is to reach customers when they are on the go and engage them through their mobile devices at crucial moments to influence purchasing decisions. Mobile Marketing is pretty vast and that&#8217;s why our team at Prior Data has alphabetically organized each term from A to Z in order to help you out in&hellip;<\/p>\n","category_list":"","author_info":{"name":"Mani Pandey","url":"https:\/\/prioridata.com\/author\/mani\/"},"comments_num":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Marketing Glossary | Priori Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prioridata.com\/glossary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Marketing Glossary | Priori Data\" \/>\n<meta property=\"og:description\" content=\"Mobile marketing refers to marketing strategies and tactics that target users on mobile devices such as smartphones and tablets. It takes advantage of the unique capabilities of these devices such as location awareness and camera access to provide personalized and timely marketing messages to consumers. 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