What is Offerwall Monetization for Apps?

Offerwall monetization involves offering users a way to earn rewards or coins by completing tasks.

These tasks can vary from app to app, such as watching ads, taking surveys, or downloading other apps.

What type of ad is Offerwall?

Offerwall is a type of in-app advertising which acts like a mini store within the app.  This provides users with a list of offers or tasks to complete and the app owner gets paid for these in-app advertising.

Offerwall Monetization For Apps

How does Offerwall monetization work?

The concept of an Offerwall is simple to understand. Users can complete the task offered by the app and, in return, receive virtual currency or rewards.

It can be such as extra lives or game currency or upgrades. Users may also receive real-world rewards such as gift cards or coupons. 

Developers need to partner with ad networks or Offerwallproviders for implementation. These companies provide a range of offers and tasks that integrates within the app.

When a task is done, the app developer earns a commission from the Offerwall provider. It provides a steady revenue stream without requiring to make any direct payments.   

Offerwalls can be a win-win situation for both the app owner and the user.  As users engage with their app and app developers can monetize their app.

The app owner earns revenue from the offer providers. While the user earns rewards for completing offers or tasks.  

Yet, it’s important to note that users should always read the terms and conditions of any offers. They should ensure that they are comfortable with the needs and any potential costs.

What are the benefits of Offerwall monetization?

There are many benefits to using an Offerwall monetization strategy in mobile apps.

Offerwall monetization

1. Improves user engagement

Offering users rewards that can encourage them to spend more time within the app and extend app sessions.

These rewards get earned through completing offers and tasks in the Offerwall ads. This monetization can help to keep users engaged with the app for longer periods of time. 

2. Seamless integration

In the context of mobile apps, seamless integration gives a smooth user experience. It provides a good experience by not disrupting the flow of the app or annoying users with intrusive ads.

This can provide a win-win situation for both app developers and users. They generate more revenue by providing users with a positive and engaging experience.

3. Higher user lifetime value

Using Offerwall ads in mobile apps can result in a higher lifetime value for the app’s users. By incentivizing users to engage with the app and complete offers and tasks within the app. 

This means that users who engage with offer walls are more likely to spend more time on the app. This can increase their engagement and satisfaction with the app. This can create a positive experience for the users, which results in higher revenue.

How much can an Offerwall earn? 

An Offerwall earns revenue by offering users various ways to engage with advertisers. This includes completing actions in exchange for rewards, such as premium features.

The amount of revenue an Offerwall can generate depends on various factors. This includes the size of the app’s user base, available offers, and payout rates by an advertiser.

They can earn anywhere from a cent to dollars per completed offer. This may increase over time if the app has a large and engaged user base.

Offerwalls are one way for mobile app developers to earn revenue and the exact amount. But still, it depends on the specific strategy they choose and how well it resonates with their users.

How to Maximize Offerwall monetization?

Let’s get ready to make some money! Here are some tips to help you maximize your earnings with Offerwall monetization. 

Maximize Offerwall monetization

1. Segmenting users

This involves dividing your user base into different groups based on their interests. This includes tailoring monetization strategies to meet the specific needs of users.

Analyzing user data to identify patterns and segment users based on common characteristics.

For example, you could create separate segments for users. Such as high-spending, frequent app users, or users who have never made an in-app sale. By segmenting your users for Offerwall monetization, you can optimize your monetization strategies.

2. Keep the content fresh

Make sure to update your tasks and offers in a regular way not to get bored with your mobile apps. Notify users of new offers and rewards through push notifications or in-app messages.

Users engage with the Offerwall to claim rewards or incentives for completing offers. This will keep users engaged and attract their attention to your app. They tend to visit your site and check for Offerwall ads for new opportunities on a daily basis.

3. Use A/B testing

Use A/B testing to compare different Offerwall monetization strategies. This involves testing to determine which strategy generates the most engagement and revenue.

Encouraging users to engage with the Offerwall by providing incentives and rewards. This can be in-app currency or exclusive content for completing certain offers. Test one variable at a time to isolate its impact on user behavior. Optimize the Offerwall by continuous testing to maximize user engagement and revenue.

4. Consider the User Experience

Ensure that the Offerwall does not disrupt the user experience or detract from apps. Make sure to ensure that Offerwall ads are not intrusive or annoying to users.

You can also use push notifications and in-app messages to notify users of new offers and rewards. You can consider user feedback for acquiring a better user experience.  


Ques 1. What are app monetization examples?

Ans. Examples of app monetization include in-app advertising, subscription models, and paid app downloads.

Ques 2. How do free apps monetize?

Ans. Free apps monetize through in-app ads, or collecting user data and selling it to third parties.

Ques 3. What is the easiest platform to monetize?

Ans. It’s difficult to determine a single platform as the easiest to monetize. As it depends on various factors such as the app’s user base and strategies. Some of the platforms include youtube, Instagram, and so on.

Ques 4. Can Shorts be monetized?

Ans. Yes, shorts can be monetized through mobile apps.

Mani Pandey
Mani Pandey

Mani Pandey is an app marketing expert with over 5 years of experience in the industry. She has extensive knowledge about App Store Optimization (ASO) and loves to share all her expertise by writing informational content.She is passionate about helping businesses reach their true potential and maximise their ROI. She also loves to travel around the world to explore different cultures and meet new people.