After WhatsApp was launched in 2010, it quickly reached 200 million active users. Outside of Blackberry’s BBM, WhatsApp became a unique free platform to offer users quick messaging services.
Soon after, WhatsApp included multimedia messaging so users could express themselves much better. It made the platform more popular. In just 3 years, WhatsApp had more than 200 million active users.
As of 6th Jan 2025, this platform has over 2.95 billion users, making it one of the most popular messaging apps.
The platform is expected to cross the 3.2 billion users by end of 2025
With WhatsApp becoming popular among people, brands took the opportunity to market and sell their products through it. WhatsApp has made it possible for businesses to contact several customers.
Keep reading the post to learn interesting statistics and facts about WhatsApp.
WhatsApp Key Statistics.
- Worldwide, WhatsApp is known to have over 2.9 billion active users, with India at the top.
- WhatsApp has 100 million+ Monthly Active Users in the U.S.
- WhatsApp has 854 million+ Users in India as on 6th Jan 2025.
- WhatsApp ads are expected to grow significantly in 2025.
- WhatsApp has over 5 billion downloads on iOS and Android.
- 7 Billion+ voice messages are sent on WhatsApp everyday.
- A user spends around 33 minutes on an Average.
- As of 2024, WhatApp generated around $1.8 billion in revenues.
- As of 2024, WhatApp has 6.3 billion app downloads
- WhatsApp is banned in 6 countries, which are China, Syria, Iran, UAE, North Korea, and Cuba.
- Users send approximately 150 billion messages daily on WhatsApp as on 6th Jan 2025.
- Over 50 million businesses are using WhatsApp for customer engagement.
- 83% of WhatsApp users check the app daily.
- WhatsApp messages have a 98% open rate.
- 40% of users have shopped through WhatsApp.
WhatsApp Overview
- Launch Date: 24 February 2009
- Headquarters: Menlo Park, California
- People: Jan Koum, Will Cathcart, and Brian Acton
- Business Type: Subsidiary
- Owner: Facebook
WhatsApp Revenue
WhatsApp constitutes a very small part of Facebook’s overall revenue.
As of 2024, WhatApp generated around $1.8 billion and is expected to generate $2.4 billion in 2025.
Almost all the revenue comes from WhatsApp for Business, as the app charges brands after 1,000 conversations.
WhatsApp Annual Revenue ($mm)
| Date | Revenue ($mm) |
| 2018 | 443 |
| 2019 | 507 |
| 2020 | 632 |
| 2021 | 790 |
| 2022 | 906 |
| 2023 | 1278 |
| 2024 | 1785 |
| 2025 (Estimated) | 2440 (Updated 6th April 2025) |
WhatsApp Users
Over the years, WhatsApp has become a widely used app for messaging. But how many people use WhatsApp?
As per the latest report WhatsApp has over 2.96 billion users as on 6th Jan 2025 and it is expected to cross the 3.2 billion users mark by end of 2025
After WhatsApp’s release, the number of its active users has increased. In fact, the app saw a 200x growth in just a decade.
The below table shows the number of WhatsApp’s annual users since 2012:
WhatsApp Annual Users (mm)
| Year | Users (mm) |
| 2012 | 103 |
| 2013 | 213 |
| 2014 | 409 |
| 2015 | 719 |
| 2016 | 1076 |
| 2017 | 1323 |
| 2018 | 1560 |
| 2019 | 1813 |
| 2020 | 2102 |
| 2021 | 2289 |
| 2022 | 2413 |
| 2023 | 2482 |
| 2024 | 2951 |
| 2025 (Estimated) | 3204 (Updated 6th Jan 2025) |
In terms of monthly active users, WhatsApp is ahead of Facebook and WeChat. During the pandemic, the platform saw a massive spike of 40% in users.
Each year, the number of WhatsApp’s active users has increased, making it a popular way to communicate worldwide.
WhatsApp Monthly Active Users
WhatsApp has more than 2 billion Monthly Active Users Worldwide.
| Date | Monthly Active Users (MAU’s in million) |
|---|---|
| Jan 2015 | 0.7 bn |
| Apr 2015 | 0.8 bn |
| Sept 2015 | 0.9 bn |
| Feb 2016 | 1 bn |
| Jan 2017 | 1.2 bn |
| Jul 2017 | 1.3 bn |
| Dec 2017 | 1.5 bn |
| Feb2020 | 2 bn |
WhatsApp Users by Gender
Approximately 52.7% of Whatsapp users are female, while 46.24% are male.
| Gender | Percentage |
|---|---|
| Female | 52.7% |
| Male | 47.1% |
WhatsApp Users by Country
WhatsApp has established itself as a trusted app, but which country uses it the most?
WhatsApp Users By Country (mm)
| Country | Number of Users (mm) |
| India | 854 |
| Brazil | 148 |
| Indonesia | 112 |
| USA | 98 |
| Philippines | 88 |
| Mexico | 77 |
| Turkey | 60 |
| Egypt | 56 |
| Germany | 40 |
| Italy | 35 |
Source: WorldPopulationReview
WhatsApp Cumulative Downloads
As of 2024, WhatApp has around 6.3 billion app downloads and is expected to have 6.9 billion downloads by end of 2025.
Throughout the world, WhatsApp has become the 4th most non-game app. It has more downloads than Telegram and Facebook Messenger.
WhatsApp Cumulative Downloads (bn)
| Year | Downloads (bn) |
| 2013 | 0.5 |
| 2014 | 0.8 |
| 2015 | 1.2 |
| 2016 | 2 |
| 2017 | 2.9 |
| 2018 | 3.4 |
| 2019 | 4.3 |
| 2020 | 4.9 |
| 2021 | 5.1 |
| 2022 | 5.4 |
| 2023 | 5.8 |
| 2024 | 6.3 |
| 2025 (Estimated) | 6.9 (Updated 6th April 2025) |
Number of WhatsApp Messages Sent Per Day
As millions of people use WhatsApp every day, it’s not a secret that the app sends a large number of messages per day.
Roughly 150 billion messages are exchanged each day through WhatsApp as on 6th Jan 2025
WhatsApp Daily Messages Sent (bn)
| Year | Number of Messages Sent (bn) |
| 2011 | 1 |
| 2015 | 30 |
| 2016 | 42 |
| 2017 | 55 |
| 2018 | 65 |
| 2020 | 100 |
| 2022 | 100+ |
With the increase in the number of WhatsApp’s active users, the number of messages exchanged through the platform has also increased.
It clearly shows that WhatsApp has globally become a go-to messaging app.
WhatsApp Business Statistics
After WhatsApp Business was released in 2018, smaller businesses started using it to connect with their customers. At present, most brands use this messaging app to attract more customers.
Here are interesting WhatsApp Statistics and Facts:
- Globally, WhatsApp Business is used by more than 50 billion companies.
- As of 2022, WhatsApp Business was downloaded 500 million times.
- WhatsApp Business helps brands to increase their sales by 127% and conversation rate by 120%.
- Businesses using this app are likely to increase their customer service by 225%.
- Daily 175 million people use WhatsApp Business to connect.
- The highest number of WhatsApp Business is generated from the Asia-Pacific region, with 779 million businesses and customers interacting through this platform.
WhatsApp FAQ
Ques 1: In which year WhatsApp saw the most downloads?
Ans: WhatsApp was downloaded the most in 2017 and 2019, with 924 and 850 downloads, respectively.
Ques 2: How many internet users use WhatsApp?
Ans: Roughly 69% of internet users use WhatsApp, excluding China.
Ques 3: How much activity does WhatsApp receive each day?
Ans: WhatsApp is estimated to witness 100 billion activities, with 2 billion minutes spent on WhatsApp voice and video calls.
Ques 4: In how many countries WhatsApp offers its services?
Ans: WhatsApp is popularly used in 60 countries. It includes 60 languages.
Ques 5: What is WhatsApp valuation in 2023?
Ans: According to some reports, a WhatsApp user is worth $44. With a current base of 2.24 billion users, WhatsApp is estimated to have a 98.56 billion valuation in 2023.
