Twitter (X) Revenue, User Growth Statistics 2025

Launched in 2006 as a microblogging platform, Twitter has grown massively. Initially, it allowed users to share short, 140-character posts (tweets). 

Update: On 24th July 2023 Twitter owner elon musk changes it’s corporate logo to x.

Twitter became more popular after its usage increased to 60,000 tweets per day. Ever since then, Twitter has become a place for daily updates. People also use this platform to make connections and talk about their interests. 

Later in 2017, Twitter increased the character limit to 280, but it still encourages people to use short messaging. Additionally, this platform has emerged as a valuable tool for marketers to expand their online presence. 

As of 2022, Twitter grew its user base to 368 million active users. But this number is likely to decrease by 2024 by 5%

Read on to know about Twitter statistics and data. 

Twitter Key Statistics 

Over the years, Twitter has added new features, but overall, the platform has kept the same look and feel. 

Here’s a quick sneak peek into Twitter’s key statistics:  (Updated 25th Feb 2025)

  • Twitter currently has around 611 million Monthly Active Users (MAU’s).
  • More than 245 million people use X/Twitter on a daily basis.
  • Roughly, 61% of Twitter user are Men
  • Twitter is most popular among the age group of  25 to 34 Years
  • X/Twitter reaches 12.6% of internet users worldwide
  • Annual X/Twitter advertising revenue hit $2.98 billion in 2023.
  • More then a 1,000 employees work at Twitter
  • The United States alone has 100 million+ Twitter users.
  • Twitter users in the United States spend an average of 32 minutes daily. 
  • X/Twitter generated $744 million in revenue during Q1’24.
  • Around 74% of Twitter’s revenue is generated via advertising.  
  • In the US, 92% of tweets are made by the top 10% of users. 

Twitter Overview 

  • Launch Date: 21 March 2006
  • Headquarters: San Francisco, California 
  • People: Elon Musk and Jack Dorsey 
  • Business Type: Private 
  • Owner: Elon Musk
  • Industry: Social Networking 

How Many People Use Twitter?

Twitter has roughly 611 Million Monthly Active Users, making it the 12th most famous social media platform. (Updated 25th Feb 2025)

Twitter/X Monthly Active Users

X (formerly Twitter) serves 611 million monthly active users, ranking 12th among global social platforms.

Though smaller than Facebook (3.07 billion) and YouTube (2.50 billion), it remains influential.

Twitter’s text-focused, conversation-driven approach differentiates it from larger messaging and entertainment platforms like WhatsApp and Instagram, while outpacing similar microblogging platform Weibo.

Social Media PlatformMonthly Active Users
Facebook3.07 billion
YouTube2.50 billion
Instagram2.0 billion
WhatsApp2.0 billion
TikTok1.58 billion
WeChat1.34 billion
Facebook Messenger1.01 billion
Telegram900 million
Snapchat800 million
Douyin755 million
Kuaishou700 million
X/Twitter611 million
Weibo598 million


Source: Statista

Twitter Daily Active Users

Twitter (X) has approximately 245 million daily active users (DAU). 

YearTwitter Daily Active User
September 2023*245 million
November 2022259 million
October 2022258 million
Q2 2022238 million
Q1 2022229 million
Q4 2021217 million
Q3 2021211 million
Q2 2021206 million
Q1 2021199 million
Q4 2020192 million

Twitter Revenue

In Q2 2022, Twitter’s revenue amounted to over 1.17 billion. By the end of 2022, Twitter had generated 4.4 billion in revenue.

While the revenue is less than the previous year, Twitter is still profitable and doing well. 

Twitter Revenue

Twitter Annual Revenue ($bn)

Year Revenue ($bn)
20120.3
20130.6
20141.4
20152.2
20162.5
20172.4
20183
20193.4
20203.7
20215
20224.4
20233.4

Twitter Revenue by Segment

A majority of Twitter revenue is generated through advertising. By Q2 2022, Twitter had generated 1.1 billion in revenue through advertising.

Its other revenue source is data licensing.  

Twitter Revenue by Segment

Twitter Annual Revenue by Segment ($bn)

Year Advertising Data Licensing and Other 
20151.90.2
20162.20.2
20172.10.3
20182.60.4
20192.90.4
20203.20.5
20214.50.5
202240.4
20232.50.9

Twitter Revenue by Region 

Twitter US users are only 17%, but they make 50% of the revenue. 

Twitter Revenue by Region

Twitter Annual Revenue ($bn)

Year USARest of World 
20181.61.4
20191.91.5
202021.6
20212.82.2
20222.42
20231.751.65

Twitter Annual User

By the start of 2022, Twitter had 368 monthly active users. Since 2018, the user base of Twitter has increased by 40%. 

Twitter User

Twitter Annual Users (mm)

Year Users (mm)
201040
201185
2012151
2013218
2014271
2015304
2016313
2017310
2018298
2019312
2020347
2021362
2022401
2023421

Twitter Users By Country

The United States has the highest number of Twitter users with 106 million users.

Japan and India follow the United States with 69 million and 25 million Twitter users, respectively.

CountryNumber Of Twitter Users
United States106.23 million
Japan69.28 million
India25.45 million
Indonesia24.85 million
United Kingdom24.3 million
Brazil21.48 million
Turkey19.74 million
Mexico17.45 million
Saudi Arabia16.28 million
Germany15.42 million
France15.22 million
Thailand14.24 million
Canada12.52 million

Source: Statista

Twitter Users by Region

The number of Twitter users in the USA has declined in the past two years. But the platform has successfully penetrated the international markets. 

A good amount of Twitter growth is happening in Asia, mainly Japan and India. The users of these two countries combined more than the US.  

Twitter Users by Region

Mexico, Saudi Arabia, Turkey, the UK, Brazil, and Indonesia also have more than 10 million user bases. 

Twitter Annual Users by Region (mm)

Year USRest of World 
201772 238
201866232
201966246
202070277
202166296
202263305
202365356

Twitter Age Demographics

Around 36.6% of Twitter users fall under the age bracket of 25 to 34 years.

Twitter Age Demographics
Age Bracket Percentage of Users 
13-172.4%
18-2434.2%
25-3436.6%
35-4419.7%
45+7%

Source: Statista

Twitter Gender Demographics

Of all the social media sites, Twitter has the highest gender dispute, as 61% of the users are male. 

Twitter Gender Demographics
Gender Percentage of Users (%)
Male 61
Female 39

As you can see, Twitter is mainly dominated by the male audience.

But other social media sites like LinkedIn and Instagram are reported to have an equal gender distribution of users. 

Most Followed Twitter Accounts

With so many people using Twitter, it is not easy to maintain a vast following on the platform. But a few celebrities, politicians, entrepreneurs, and brands have maintained a good following of more than 50 million. 

Ex-US President Barack Obama remains the highest followed person on Twitter. 

Most Followed Twitter Accounts

Most Followed Twitter Accounts 2022 (mm)

Account Followers (mm)
@barackobama131
@justinbieber114
@katyperry108
@rihanna106
@cristiano99
@taylorswift1390
@ladygaga84
@ElonMusk82
@narendramodi78
@theellenshow77

Why People Use Twitter ?

Most people in the US use Twitter for news. Besides this, the platform is also used for entertainment, following corporate accounts, and making connections. 

Here’s why people used Twitter in 2022

Reason Percentage of Respondents (%) 
For News60.5
For Entertainment 34.7
To Stay in Touch with Friends and Family 27
To Follow Brands/Companies 35
To Maintain Contact 19
Other Purposes 12

Average Time Spent on Twitter

According to the latest data, a Twitter user spends around 32 minutes per day on the platform.

Twitter FAQ

Ques 1: What percentage of people in America use Twitter?

Ans: Around 12% of people in America use Twitter. 

Ques 2: How many brands use Twitter?

Ans: More than 66% of brands with over 100 employees use Twitter to increase their online presence. 

Ques 3: How many users operate Twitter through mobile?

Ans: Twitter usage through mobile devices happens for 80%. 

Ques 4: How many Indian users does Twitter have?

Ans: Twitter has about 25 million users from India.

Ques 5: In terms of privacy, where does Twitter rank?

Ans: On the list of 9 popular social media sites, Twitter ranks 7 in terms of privacy and data concerns. 

Ques 6: What is the rank of gaming as a topic on Twitter?

Ans: By the year 2022, gaming as a topic on Twitter ranks at 6th position. 

Sunil Gill
Sunil Gill

A digital entrepreneur with over 9 years of experience in digital marketing. Over the years, I have developed a strong passion for app marketing and love to create engaging and informative content around it.