Launched in 2006 as a microblogging platform, Twitter has grown massively. Initially, it allowed users to share short, 140-character posts (tweets).
Update: On 24th July 2023 Twitter owner elon musk changes it’s corporate logo to x.
Twitter became more popular after its usage increased to 60,000 tweets per day. Ever since then, Twitter has become a place for daily updates. People also use this platform to make connections and talk about their interests.
Later in 2017, Twitter increased the character limit to 280, but it still encourages people to use short messaging. Additionally, this platform has emerged as a valuable tool for marketers to expand their online presence.
As of 2022, Twitter grew its user base to 368 million active users. But this number is likely to decrease by 2024 by 5%.
Read on to know about Twitter statistics and data.
Twitter Key Statistics
Over the years, Twitter has added new features, but overall, the platform has kept the same look and feel.
Here’s a quick sneak peek into Twitter’s key statistics: (Updated 25th Feb 2025)
- Twitter currently has around 611 million Monthly Active Users (MAU’s).
- More than 245 million people use X/Twitter on a daily basis.
- Roughly, 61% of Twitter user are Men
- Twitter is most popular among the age group of 25 to 34 Years
- X/Twitter reaches 12.6% of internet users worldwide
- Annual X/Twitter advertising revenue hit $2.98 billion in 2023.
- More then a 1,000 employees work at Twitter
- The United States alone has 100 million+ Twitter users.
- Twitter users in the United States spend an average of 32 minutes daily.
- X/Twitter generated $744 million in revenue during Q1’24.
- Around 74% of Twitter’s revenue is generated via advertising.
- In the US, 92% of tweets are made by the top 10% of users.
Twitter Overview
- Launch Date: 21 March 2006
- Headquarters: San Francisco, California
- People: Elon Musk and Jack Dorsey
- Business Type: Private
- Owner: Elon Musk
- Industry: Social Networking
How Many People Use Twitter?
Twitter has roughly 611 Million Monthly Active Users, making it the 12th most famous social media platform. (Updated 25th Feb 2025)
Twitter/X Monthly Active Users
X (formerly Twitter) serves 611 million monthly active users, ranking 12th among global social platforms.
Though smaller than Facebook (3.07 billion) and YouTube (2.50 billion), it remains influential.
Twitter’s text-focused, conversation-driven approach differentiates it from larger messaging and entertainment platforms like WhatsApp and Instagram, while outpacing similar microblogging platform Weibo.
| Social Media Platform | Monthly Active Users |
|---|---|
| 3.07 billion | |
| YouTube | 2.50 billion |
| 2.0 billion | |
| 2.0 billion | |
| TikTok | 1.58 billion |
| 1.34 billion | |
| Facebook Messenger | 1.01 billion |
| Telegram | 900 million |
| Snapchat | 800 million |
| Douyin | 755 million |
| Kuaishou | 700 million |
| X/Twitter | 611 million |
| 598 million |
Source: Statista
Twitter Daily Active Users
Twitter (X) has approximately 245 million daily active users (DAU).
| Year | Twitter Daily Active User |
|---|---|
| September 2023* | 245 million |
| November 2022 | 259 million |
| October 2022 | 258 million |
| Q2 2022 | 238 million |
| Q1 2022 | 229 million |
| Q4 2021 | 217 million |
| Q3 2021 | 211 million |
| Q2 2021 | 206 million |
| Q1 2021 | 199 million |
| Q4 2020 | 192 million |
Twitter Revenue
In Q2 2022, Twitter’s revenue amounted to over 1.17 billion. By the end of 2022, Twitter had generated 4.4 billion in revenue.
While the revenue is less than the previous year, Twitter is still profitable and doing well.
Twitter Annual Revenue ($bn)
| Year | Revenue ($bn) |
| 2012 | 0.3 |
| 2013 | 0.6 |
| 2014 | 1.4 |
| 2015 | 2.2 |
| 2016 | 2.5 |
| 2017 | 2.4 |
| 2018 | 3 |
| 2019 | 3.4 |
| 2020 | 3.7 |
| 2021 | 5 |
| 2022 | 4.4 |
| 2023 | 3.4 |
Twitter Revenue by Segment
A majority of Twitter revenue is generated through advertising. By Q2 2022, Twitter had generated 1.1 billion in revenue through advertising.
Its other revenue source is data licensing.
Twitter Annual Revenue by Segment ($bn)
| Year | Advertising | Data Licensing and Other |
| 2015 | 1.9 | 0.2 |
| 2016 | 2.2 | 0.2 |
| 2017 | 2.1 | 0.3 |
| 2018 | 2.6 | 0.4 |
| 2019 | 2.9 | 0.4 |
| 2020 | 3.2 | 0.5 |
| 2021 | 4.5 | 0.5 |
| 2022 | 4 | 0.4 |
| 2023 | 2.5 | 0.9 |
Twitter Revenue by Region
Twitter US users are only 17%, but they make 50% of the revenue.
Twitter Annual Revenue ($bn)
| Year | USA | Rest of World |
| 2018 | 1.6 | 1.4 |
| 2019 | 1.9 | 1.5 |
| 2020 | 2 | 1.6 |
| 2021 | 2.8 | 2.2 |
| 2022 | 2.4 | 2 |
| 2023 | 1.75 | 1.65 |
Twitter Annual User
By the start of 2022, Twitter had 368 monthly active users. Since 2018, the user base of Twitter has increased by 40%.
Twitter Annual Users (mm)
| Year | Users (mm) |
| 2010 | 40 |
| 2011 | 85 |
| 2012 | 151 |
| 2013 | 218 |
| 2014 | 271 |
| 2015 | 304 |
| 2016 | 313 |
| 2017 | 310 |
| 2018 | 298 |
| 2019 | 312 |
| 2020 | 347 |
| 2021 | 362 |
| 2022 | 401 |
| 2023 | 421 |
Twitter Users By Country
The United States has the highest number of Twitter users with 106 million users.
Japan and India follow the United States with 69 million and 25 million Twitter users, respectively.
| Country | Number Of Twitter Users |
|---|---|
| United States | 106.23 million |
| Japan | 69.28 million |
| India | 25.45 million |
| Indonesia | 24.85 million |
| United Kingdom | 24.3 million |
| Brazil | 21.48 million |
| Turkey | 19.74 million |
| Mexico | 17.45 million |
| Saudi Arabia | 16.28 million |
| Germany | 15.42 million |
| France | 15.22 million |
| Thailand | 14.24 million |
| Canada | 12.52 million |
Source: Statista.
Twitter Users by Region
The number of Twitter users in the USA has declined in the past two years. But the platform has successfully penetrated the international markets.
A good amount of Twitter growth is happening in Asia, mainly Japan and India. The users of these two countries combined more than the US.
Mexico, Saudi Arabia, Turkey, the UK, Brazil, and Indonesia also have more than 10 million user bases.
Twitter Annual Users by Region (mm)
| Year | US | Rest of World |
| 2017 | 72 | 238 |
| 2018 | 66 | 232 |
| 2019 | 66 | 246 |
| 2020 | 70 | 277 |
| 2021 | 66 | 296 |
| 2022 | 63 | 305 |
| 2023 | 65 | 356 |
Twitter Age Demographics
Around 36.6% of Twitter users fall under the age bracket of 25 to 34 years.
| Age Bracket | Percentage of Users |
| 13-17 | 2.4% |
| 18-24 | 34.2% |
| 25-34 | 36.6% |
| 35-44 | 19.7% |
| 45+ | 7% |
Source: Statista
Twitter Gender Demographics
Of all the social media sites, Twitter has the highest gender dispute, as 61% of the users are male.
| Gender | Percentage of Users (%) |
| Male | 61 |
| Female | 39 |
As you can see, Twitter is mainly dominated by the male audience.
But other social media sites like LinkedIn and Instagram are reported to have an equal gender distribution of users.
Most Followed Twitter Accounts
With so many people using Twitter, it is not easy to maintain a vast following on the platform. But a few celebrities, politicians, entrepreneurs, and brands have maintained a good following of more than 50 million.
Ex-US President Barack Obama remains the highest followed person on Twitter.
Most Followed Twitter Accounts 2022 (mm)
| Account | Followers (mm) |
| @barackobama | 131 |
| @justinbieber | 114 |
| @katyperry | 108 |
| @rihanna | 106 |
| @cristiano | 99 |
| @taylorswift13 | 90 |
| @ladygaga | 84 |
| @ElonMusk | 82 |
| @narendramodi | 78 |
| @theellenshow | 77 |
Why People Use Twitter ?
Most people in the US use Twitter for news. Besides this, the platform is also used for entertainment, following corporate accounts, and making connections.
Here’s why people used Twitter in 2022
| Reason | Percentage of Respondents (%) |
| For News | 60.5 |
| For Entertainment | 34.7 |
| To Stay in Touch with Friends and Family | 27 |
| To Follow Brands/Companies | 35 |
| To Maintain Contact | 19 |
| Other Purposes | 12 |
Average Time Spent on Twitter
According to the latest data, a Twitter user spends around 32 minutes per day on the platform.
Twitter FAQ
Ques 1: What percentage of people in America use Twitter?
Ans: Around 12% of people in America use Twitter.
Ques 2: How many brands use Twitter?
Ans: More than 66% of brands with over 100 employees use Twitter to increase their online presence.
Ques 3: How many users operate Twitter through mobile?
Ans: Twitter usage through mobile devices happens for 80%.
Ques 4: How many Indian users does Twitter have?
Ans: Twitter has about 25 million users from India.
Ques 5: In terms of privacy, where does Twitter rank?
Ans: On the list of 9 popular social media sites, Twitter ranks 7 in terms of privacy and data concerns.
Ques 6: What is the rank of gaming as a topic on Twitter?
Ans: By the year 2022, gaming as a topic on Twitter ranks at 6th position.
