Netflix Revenue, Subscribers & Statistics 2025

Having originated as a modest DVD rental service in 1997, Netflix has evolved into a highly successful streaming giant with countless subscribers. 

Remarkably ahead of its time, Netflix implemented an algorithm early on to determine user preferences, which has undoubtedly contributed to its widespread appeal as a subscription-based platform.

Even before Netflix started streaming services, it focused on recommendation algorithms to offer unique experiences. But the advanced technologies couldn’t stop Netflix from hitting rock bottom. 

However, the platform continued offering the best streaming service, which increased its popularity more than ever. As of the Q’3 2024, Netflix has had nearly 280 million paid subscribers and the platform plan to spend $18 billion on content in 2025 (Updated 28th Jan 2025)

Read on to learn about Netflix’s revenue, customers, and profits

Netflix Key Statistics 2025

  • Netflix plans to spend $18 billion on content in 2025.
  • Back In Action is the top movie of Netflix as on 28th Jan 2025
  • Netflix generated 9.8 billion in Q’3 2024 alone and is expected to generate 36.8 million in 2025
  • Netflix’s largest market is North America, which helps it generate $16 billion in revenue. 
  • Netflix has a conversion rate of 93%
  • Netflix market share is around 21% at the end of 2024
  • Netflix has more then 280 million paid subscribers as of Q’3 2024
  • The net income of Netflix in 2022 was $4.4 billion. 
  • Squid Game, released in September 2021 on Netflix, became the biggest TV show. The show was watched online by more than 142 million households. 

Netflix Overview 

  • Launch Date: 29 August 1997 (established), 15 January 2017 (streaming service launch)
  • Headquarters: Los Gatos, California
  • People: Reed Hastings, Ted Sarandos, and Greg Peters 
  • Business Type: Public 
  • Industry: Video Streaming 

Netflix Revenue

By the year 2023, Netflix is known to have generated $33.7 billion, a 6.7% increase from the previous year.

Netflix is going strong in 2024, generating around 9.8 billion in Q’3 2024 alone is expected to generate 36.8 million in 2025. (Updated 29th Jan 2025)

Netflix Revenue

Netflix Annual Revenue ($bn)

Year Revenue ($bn)
20113.1
20123.5
20134.3
20145.4
20156.7
20168.8
201711.6
201815.7
201920.1
202024.9
202129.6
202231.6
202333.7
Q’3 20249.8
2025 (Estimated)35.8 (Updated 29th Jan 2025)

Netflix Revenue by Region

The US and Canadian market helps Netflix earn nearly 44% of revenue. 

Netflix Revenue by Region

Netflix Annual Revenue by Region ($bn)

Year US and Canada EMEALatin America Asia-Pacific
20188.283.952.220.94
201910.055.542.781.46
202011.457.773.132.37
202112.979.693.573.26
202214.089.744.063.57
202314.8710.554.443.76

Netflix Average Revenue Per Unit (ARPU) By Region

The majority of Netflix ARPU again comes from the US and Canadian markets at $16. 

Netflix Average Revenue Per Unit (ARPU) By Region

Netflix Annual ARPU by Region ($bn)

Year US and Canada EMEALatin America Asia-Pacific
201811.2810.207.539.19
201913.2210.518.189.07
202013.5111.057.129.32
202114.7811.648.149.26
202215.8610.998.488.5
202316.0010.858.587.66

Netflix Market Share

Netflix is the second most loved platform in the US with a market share of 21%

PlatformMarket Share
Amazon Prime22%
Netflix21%
Max13%
Disney+12%
Hulu10%
Paramount9%
Apple Tv8%
Peacock1%
Other4%

Source: Statista

Is Netflix Profitable?

As of 2022, Netflix has made a net profit of $4.4 billion. The year marked the company’s first decline since 2012. 

Is Netflix Profitable?

Netflix Annual Net Income/Loss ($mm)

Year Net Income/Loss ($mm)
2011225
201217
2013112
2014226
2015122
2016188
2017560
20181211
20191867
20202761
20215116
20224491
20235408

What is Netflix Content Spread?

In 2022, Netflix saw a slight decrease in its content spread, from $17.7 billion to $16.8 billion. 

What is Netflix Content Spread

Netflix Annual Content Spread ($bn)

Year Content Spread ($bn)
20166.88
20178.91
201812
201913.9
202011.8
202117.7
202216.8
202313

How Many Subscribers does Netflix have? 

Although Netflix reported its first decline in the number of subscribers in Q1 of 2022, it saw a rise in Q3 of 2022. 

How Many Subscribers does Netflix have

Netflix Annual Subscribers 2011 to 2022 (mm)

Year Subscribers (mm)
201121.5
201225.71
201335.63
201447.99
201562.71
201679.9
201799.04
2018124.35
2019151.56
2020192.95
2021209
2022220.6
2023238

What is Netflix Share of US Streaming Minutes?

Netflix is one of the most popular streaming service providers in the US, followed by YouTube and Hulu. 

What is Netflix Share of US Streaming Minutes

US Audience Streaming Minutes (%)

App Percentage of Minutes Spent 
Netflix 22.4
YouTube 20.4
Hulu 11.2
Prime Video 7.8
Disney+6.1
Other Streaming Platforms 33.3

Netflix Subscription Plan 

Netflix is currently offering 4 subscription plans. It still offers DVDs in mailboxes but only in the US. 

Basic with Ads Basic Standard Premium 
$6.99/month$9.99/month$15.49/month$19.99/month
Some titles are inaccessible Unlimited TV shows, movies, and gamesUnlimited TV shows, movies, and gamesUnlimited TV shows, movies, and games
1 stream at a time1 stream at a time2 streams at a time4 streams at a time
Ads Ad-free Ad-free Ad-free 
HDHD Full HDUltra HD

It’s important to remember that Netflix’s plan varies from country to country, with Pakistan having the cheapest option. 

Netflix US Library Size

Netflix US is far behind Amazon Prime Video in library size. But it offers more movies and TV shows than other streaming platforms. 

Netflix US Library Size

US Streaming Services Library Size 

App Movies TV Shows 
Netflix 36001800
Amazon Prime 263002700
HBO Max2000580
Hulu 12301300
Disney+ 1300500
Peacock 860270

Netflix FAQ

Ques 1. What TV show is most streamed on Netflix? 

Ans: The Office is highly streamed Netflix content with a total of 57.1 billion minutes. 

Ques 2. What is the age of average Netflix users?

Ans: The average age of Netflix users is between 35-44 years. 

Ques 3. How many people are using Netflix without paying? 

Ans: It’s estimated that 31% of people use Netflix without paying for the service. 

Sunil Gill
Sunil Gill

A digital entrepreneur with over 9 years of experience in digital marketing. Over the years, I have developed a strong passion for app marketing and love to create engaging and informative content around it.