Instagram Stats | Active Users, Revenue 2025

Founded in 2010 by Kevin Systrom and Michel Krieger, Instagram is a popular photo and short video-sharing platform.

The iOS release of the app took place the same year, while the Android release happened two years later. 

The platform was initially started as Burbn. It quickly attracted $500,000 in seed funding and focused on offering impressive filters for pictures. Thus, Instagram was born. 

Ad revenue of Instagram from 2023 indicates a 19.4% increase from the previous year. A total of $33.3 billion in ad revenue was made in 2022. 

Keep reading if you are a marketer curious about Instagram’s revenue and usage statistics. We have shared the updated data and statistics. 

Instagram Revenue and Usage Statistics

Instagram Key Statistics 

As of 2024, Instagram has emerged as a popular social platform. Most of its features are known to be moving and disappearing at a dizzying rate. 

  • Instagram has more than 2.1 billion monthly active users as on 14th Jan 2025.
  • India leads with 385+ million users, the highest worldwide.
  • 49% of Instagram users are female.
  • 62% of global users fall in the age bracket of 18 to 34 Years.
  • 166 million Instagram users account only for the US.
  • US adults spend 33 minutes daily on Instagram
  • 70% of shoppers turn to Instagram when deciding on their next purchase.

Other Stats

  • In 2022, Instagram generated $51.4 billion in revenue, almost 45% of Facebook’s total revenue. 
  • As of 2022, Instagram has become the 4th most widely used social media app in the world, with over 1.48 monthly active users. Around two billion people use Instagram once a month. 
  • As of June 2022, Instagram’s official account had the most number of followers, followed by Christian Ronaldo.  
  • In 2022, Instagram became the most downloaded app worldwide, with approx 548 new installs. 

A study revealed that 66% of consumers of Instagram found short-form videos most engaging. That’s why more than half of video marketers plan to include Instagram videos in their video marketing strategy. 

Instagram Overview 

  • Launch Date: 6 October 2010
  • Headquarters: Menlo Park, California 
  • People: Adam Mosseri Mike Krieger, and Kevin Systrom
  • Business Type: Subsidiary 
  • Owner: Facebook 
  • Industry: Social Media 

How Many People Use Instagram?

As of January 14, 2025, Instagram has more than 2.1 billion monthly active users. India contributes significantly to this number, leading globally with over 385 million users.

Marketing spending on Instagram has seen significant growth, with businesses allocating an average of 31% of marketing budget to the platform.

Small businesses report an average return on investment (ROI) of 1.85x for Instagram ads, making Instagram the future of social media marketing in the long haul.

Keeping this is mind, Let’s look at some of the revenue numbers.

Instagram Revenue

Over the past few years, Instagram’s revenue has rapidly increased. It happened because the pandemic attracted more users and brands to join the platform.

In 2022, Instagram made an estimated $51.5 billion in revenue. 

Instagram Revenue

Instagram Annual Revenue ($bn)

Year Revenue ($bn)
20150.5
20161.8
20174.1
201810.3
201919.4
202026.8
202147.6
202251.4

Ads through Instagram stories are known to constitute a total of 26.7% of its overall revenue in 2023. In the coming years, brands are expected to increase their ad spend on Instagram stories.  

Percentage of Meta Platforms Revenue from Instagram

Did you know that in 2022, Instagram was responsible for 44% of Meta’s revenue?

In fact, Instagram is expected to surpass Facebook as an essential revenue source by 2025. 

Facebook Revenue  for Instagram (%)

Facebook Revenue for Instagram (%)

Year Percentage of Revenue 
2015 3.4
20165.6
20178.5
201815.6
201923.2
202025
202127
202232.8
202336.7

Instagram Users

Instagram Annual  Users (mm)

Instagram Annual Users (mm)

Year Users (mm)
2013110
2014200
2015370
2016500
2017700
20181000
20191210
20201520
20211690
20221950
20232115
20242250
2025 (Estimated)2370 (Updated 12th Jan 2025)

Instagram’s daily user base is 70 more than South America’s total population. Around 13.15% of the world population are daily Instagram active users. 

Instagram Users by Region

Regarding the region with the most Instagram users, the Asia-Pacific region is in the lead, especially India, with more than 230 million users.

Followed by Indonesia and other regions. 

Instagram Users by Region

Instagram Users by Region (mm)

Region Users (mm)
Asia-Pacific 893
Europe 338
South America289
North America 222
Middle East 112
Africa 96
Australia 22

Instagram Users by Country

India leads the way with 385+ million Instagram users, making it the country with the most people using the app. T

The United States follows with 165 million users, and Brazil is not far behind with 134 million users.

CountriesNumber of Instagram Users
India385.3 million
United States166 million
Brazil134 million
Indonesia98 million
Turkey58.9 million
Japan58.2 million
Mexico46.5 million
United Kingdom33.9 million
Germany33.7 million
Italy26.4 million

Instagram Age Demographics

Most of Instagram’s users are under 35 years. But the percentage of older people using this platform has increased ever since 2018. 

Instagram Age  Demographic 2022 (%)

Instagram Age Demographic (%)

Age Percentage of Users 
13-17
18-2430
25-3433
35-4416
45-548
54-644
65+2

Instagram Gender Demographics

Instagram has an equal distribution of usage in terms of gender. But in India, around 65% of males use this platform, marking themselves as the majority. 

Instagram Gender  Demographics 2022 (%)

Instagram Gender Demographics (%)

Gender Percentage of Users 
Male 49.2
Female 50.8

Average Instagram Cost Per Click 

The average Instagram cost per click is expected to be $1.23 in the US. But the cost regularly varies by campaign objective and year. The video view campaign objective was around $4.33 in February.  

That’s why companies are advised to make better planning for the ad while creating campaigns. It’s better to plan ads for a different month if the cost per click is exceeding your budget.  

Instagram FAQ 

Ques 1: How old is Instagram?

Ans: Instagram was launched on 6th October 2010. That makes Instagram 13 years old.

Ques 2: What is the rank of Instagram in terms of downloads?

Ans: Instagram is reportedly downloaded 3.8 billion times, making it the 4th most downloaded app. 

Ques 3: What number of people use Instagram stories?

Ans: Out of 500 million daily users, around 1/3 of users are believed to use Instagram stories. 

Ques 4: Which is the most popular account on Instagram?

Ans: As of 2023, Christian Ronaldo is the most popular account on Instagram, with 539 million followers. Instagram’s official account is expected to have the most followers, with around 600 million followers. 

Ques 5: Which is the most interacted industry on Instagram?

Ans: Most interacted accounts on Instagram are fashion accounts. This industry marks 25% of the total brand interactions. 

Ques 6: Do teens in the USA use Instagram? 

Ans: More than 84% of teens in the USA use Instagram, with 25% saying it’s their favorite app.

Mani Pandey
Mani Pandey

Mani Pandey is an app marketing expert with over 5 years of experience in the industry. She has extensive knowledge about App Store Optimization (ASO) and loves to share all her expertise by writing informational content.She is passionate about helping businesses reach their true potential and maximise their ROI. She also loves to travel around the world to explore different cultures and meet new people.