TikTok pays around $0.02 to $0.04 per 1,000 views to its creators who have enrolled in the creator fund.
You can earn Up to 20x more than the Creator Fund (approximately $400-$800 per million views) if you enrol in the Creativity Program Beta.
The Creativity Program Beta offers significantly higher earnings, especially for original content over one minute long. Actual earnings vary based on engagement, viewer location, and content quality.
To get an estimated idea of the earnings, you can use our TikTok Earning Calculator.
TikTok Earnings Calculator
Find out how much money you could make as a TikTok creator based on your followers and engagement
Profile Information
Estimated Earnings
Based on your profile statistics:
$0 – $0
Estimated monthly earnings
Earnings Breakdown
Creator Fund:
$0 – $0
Brand Sponsorships:
$0 – $0
TikTok Shop/Gifts:
$0 – $0
Note: Actual earnings may vary based on niche, content quality, audience demographics, and TikTok Creator Fund eligibility. This calculator provides estimates based on industry averages.
💡 Pro Tip: Creators with high engagement rates typically earn more from brand deals than through the Creator Fund. Focus on creating engaging content that resonates with your audience.
How Much Does TikTok Pay through Creator Fund in 2025?
TikTok doesn’t pay creators on a per-view basis. Instead, compensation is structured through the TikTok Creators Fund, which pays between $0.02 – $0.04 per 1,000 views on a creator’s video.
This means that for per 10,000 views, a creator can expect to earn approximately $2 to $4 through the platform’s official monetisation program.
Please Note: The TikTok Creator fund is not available to sign up for New users. However, existing users that have enrolled in the creativity program still have the option to switch to the creator fund.
How Much Does TikTok Pay through Creativity Program beta in 2025?
TikTok’s Creativity Program Beta offers creators significantly higher earnings potential compared to the original Creator Fund.
The program calculates earnings based on authentic views combined with RPM (revenue per mille), which represents the average gross revenue generated per 1,000 qualified views.
Based on available information, creators participating in the Creativity Program Beta can potentially earn up to 20 times more than what was previously possible through the original Creator Fund.
This substantial increase means that creators who previously earned $20-$40 per million views might now earn approximately $400-$800 per million views, though exact figures can vary widely.
The program particularly rewards:
- Longer-form content (videos over one minute in length)
- Original short-form content, which can see up to 5X growth in earnings
Several factors influence actual earnings in the program:
- Viewer engagement levels
- Geographic location of viewers
- Adherence to community guidelines
- Content originality
| Views | Estimated TikTok Creativity Program Earnings |
|---|---|
| Per View | $0.0004 |
| 1 Thousand Views | $0.4 – $0.8 |
| 1 Million Views | $400 – $1600 |
| 10 Million Views | $4000 – $16000 |
Please Note: individual results may vary significantly based on these factors and the specific performance of each creator’s content.
How Much Does TikTok Pay For 1 Million Views ?
TikTok pays between $20 – $40 for 1 million views through its Creators Fund program. However, the exact payout depends on the number of followers, engagement rate and other factors as well.
Listed below is a simple table to show the earning one can generate based on the views.
| Views | TikTok Creator Fund Earnings |
|---|---|
| 1 Thousand Views | $0.02 – $0.04 |
| 1 Million Views | $20 – $40 |
| 10 Million Views | $200 – $400 |
| 100 Million View | $200 – $400 |
How Many Likes On TikTok To Get Paid?
TikTok’s payment system doesn’t directly compensate creators for likes received on their content.
Instead, the platform’s monetisation is view-based, with creators earning through the Creators Fund at a rate of $0.02-$0.04 per 1,000 views.
While likes themselves don’t generate revenue, they play an important indirect role in earning potential:
- Likes typically indicate viewer engagement, which often correlates with higher view counts
- Content with strong engagement tends to be promoted more widely in the algorithm
- Each account’s earning capacity varies significantly based on content quality, niche, and audience demographics
The relationship between likes and earnings isn’t fixed – a video could have relatively few likes but high views, or many likes but limited reach. The algorithm considers multiple factors beyond simple like counts when determining content distribution.
How many followers on TikTok to get paid?
The minimum requirement to start earning money directly from TikTok through their Creator’s Fund is 10,000 followers. This follower count serves as the entry threshold that allows creators to apply for the platform’s monetiSation program.
However, it’s important to note that this 10,000 follower requirement is just one of several criteria creators must meet to qualify for payments. Having this follower count doesn’t automatically guarantee earnings, but rather grants eligibility to participate in TikTok’s official monetization programs.
How Do TikTok Influencers Earn Money?
Some of the most practical ways to earn money on TikTok are listed below:
1. The Creator Rewards Program: TikTok’s Direct Payment System
The TikTok Creator Rewards Program, which replaced the Creator Fund, provides direct payments to eligible creators. To qualify, content creators must:
- Be at least 18 years old
- Have a Personal account (not Business)
- Reside in eligible countries (US, UK, Germany, Japan, South Korea, France, Spain, Italy, or Brazil)
- Have at least 10,000 followers
- Achieve 100,000+ video views in the last 30 days
- Post videos at least one minute long
- Ensure a minimum watch time of 5 seconds
- Create original, high-quality content
- Follow TikTok Community Guidelines
The platform claims this new model offers up to 20 times more rewards than the previous Creator Fund.
Earnings depend on factors like content quality, location, and follower count. For reference, some influencers report an RPM (Revenue Per Mille) of around $1.19, meaning they earn about that amount for every 1,000 qualified views.
While creators can expect to earn between $0.02 and $0.04 for every 1,000 views through this program, viral videos with millions of views can generate significant income despite the seemingly modest rates.
2. Brand Partnerships & Sponsorships
Brand partnerships constitute the primary revenue stream for most successful TikTok influencers, with 66.9% of content creators reporting they earn the most income from sponsored posts and brand deals.
Here’s the breakdown of median rates for sponsored posts by influencer tier:
- Nano-influencers (1,000-10,000 followers): $20-$150 per post
- Micro-influencers (10,000-50,000 followers): $30-$400 per post
- Mid-tier influencers (50,000-500,000 followers): $80-$1,650 per post
- Macro-influencers (500,000-1,000,000 followers): $150-$3,500 per post
- Mega-influencers (1,000,000+ followers): $1,200-unlimited per post
At the highest level, top TikTok stars like Charli D’Amelio can command up to $100,000 per sponsored post, while celebrities like Kylie Jenner and Kim Kardashian charge over $2 million for brand endorsements.
The key to maximizing sponsorship earnings is to treat your channel like a business and negotiate effectively with brands seeking value for their investment.
3. TikTok Shop and Affiliate Marketing
TikTok Shop allows creators to sell products directly through their videos and livestreams. When viewers see something they like, they can purchase it without ever leaving the app.
As a TikTok Affiliate, creators can earn commissions by promoting products from sellers. To qualify for this program, you need:
- Approval to join the program
- Be at least 18 years old
- Have a minimum of 5,000 followers
Affiliate commission rates typically range from 5-20% depending on the product category. While not as lucrative as direct sponsorships, 7.8% of content creators report earning most of their income through affiliate marketing.
Many creators also use external affiliate programs like Amazon Associates to earn commissions on products they review and recommend.
4. Live Gifting: Real-Time Rewards
TikTok Live lets creators interact with fans in real-time while receiving virtual gifts. These gifts are purchased with TikTok coins at varying price points (with coins worth approximately 1.4 US pennies each) and appear as graphics on the screen during livestreams.
When creators receive these virtual gifts, TikTok rewards them with Diamonds that can be cashed out to a bank account or PayPal. However, TikTok takes approximately 50% of the value, plus potential transfer fees.
Live sessions can generate significant income, especially for popular creators with engaged audiences.
Additionally, “TikTok battles” allow two creators to compete head-to-head in a livestream format, with fans voting for their favourite by sending gifts.
5. TikTok Creator Marketplace
The TikTok Creator Marketplace is a platform where brands can connect directly with eligible creators for collaborations. To qualify for the marketplace, creators need:
- At least 100,000 followers
- More than 3 new uploads in the last 28 days
- More than 100,000 video likes in the last 28 days
- To be at least 18 years old
This free service allows brands to search for creators by location, topic, reach, and average views, making it easier to find the perfect partner for their campaigns. For creators, this provides a streamlined way to secure brand deals without cold outreach.
6. Selling Personal Products & Merchandise
Once creators establish a solid following, they can launch their own merchandise lines tailored specifically to their audience. Many successful TikTok creators sell branded clothing, accessories, or digital products.
Some creators also sell their expertise through consulting services, charging between $100-$500 per session to teach others their skills or strategies. This approach works particularly well for creators in specialized niches who have demonstrated expertise.
7. Collaboration with Other Creators
Strategic collaborations with other TikTok creators can significantly boost visibility and earnings potential. These collaborations can help creators tap into new audiences and potentially secure larger brand deals.
Depending on the creators’ combined reach and engagement rates, brand collaborations can generate anywhere from $50,000 to $150,000 or higher.
Top Earning TikTok Influencers in 2025
| Rank | Name | Estimated Income | Follower Count |
|---|---|---|---|
| 1 | Mr. Beast | $85 million | 151.9 million |
| 2 | Charlie D’Amelio | $83 million | 157 million |
| 3 | Dhar Mann | $45 million | 15.6 million |
| 4 | Stokes Twins | $20 million | 30.7 million |
| 5 | Khaby Lame | $20 million | 162.2 million |
| 6 | Dixie D’Amelio | $15.6 million | 55.8 million |
| 7 | Adam W | $14.75 million | 21.6 million |
| 8 | Jake Paul | $13.6 million | 18.4 million |
| 9 | Brent Rivera | $11 million | 50.7 million |
| 10 | Logan Paul | $9.8 million | 18.7 million |
What is the Average Salary of TikTok Influencer?
TikTok influencers earn an annual salary of $1,31,874 according to a report by Ziprecruiter.
This sounds a lot but the data can be misleading as a lot of influencers earn in seven to eight figures and they basically skew the whole data.
How Much do TikTok Influencers Earn?
To dig a little deeper into the average salary of an influencer, we studied NeoReach creators earning report and following were the findings:
| Income Range | Percentage |
|---|---|
| Less than $15,000 | 48% |
| $15,000 – $25,000 | 9% |
| $25,000 – $35,000 | 7% |
| $35,000 – $50,000 | 5% |
| $50,000 – $75,000 | 11% |
| $75,000 – $100,000 | 5% |
| $100,000 – $150,000 | 6% |
| $200,000 or more | 7% |
Keeping the above data in mind, the average salary of a TikTok influencer is around $15,000 to $25,000.
Sources:, NeoReach
