Facebook is the world’s biggest and most widely used social networking platform. Mark Zuckerberg launched it in 2004 exclusively to serve digitised versions of personal information and images for Harvard.
Later, Facebook was expanded to the students of elite US universities and then to US and Canadian universities. Finally, in 2006, Facebook became an open site for general public use.
To maintain a market grip and hold on to each age demographic, Facebook made a smart decision to acquire different platforms. In 2012, Facebook acquired Instagram for $1 billion and WhatsApp in 2014 for $16 billion.
Presently, Facebook has become a leader in the low-cost VR market, with 3.08 billion monthly active users.
Read on to know more about Facebook revenue and usage statistics.
Facebook Key Statistics
Following this, Facebook’s private message function became a standalone app, Messenger. The number of people using Facebook has increased, making it one of the most diverse platforms for people of all ages.
- Facebook’s Monthly Active Users: As on 20th Feb 2025, Facebook has approximately 3.08 billion monthly active users (MAU).
- Facebook’s Daily Active Users: As on 20th Feb 2025, Facebook has approximately 2.11 billion daily active users (DAU).
- Over 690+ million fake accounts were removed by Facebook in Q4 alone
- Indian users dominate Facebook with over 375 million users, accounting for roughly 12.2% of Facebook’s total monthly active users
- Peak engagement on Facebook occurs twice on Wednesdays: morning at 9 AM and afternoon at 3 PM, signifying best time to post for better reach and engagement.
- Meta currently has over 67,000 full time employees.
- In 2024, Facebook generated $164 billion in revenue. Around $91 billion in revenue was from the Facebook app.
- Despite being on 9% of the User base, Approximately $70 billion revenue came from US and Canada in 2024
- In the year 2024, Facebook reported receiving a net profit of $62 billion.
- Facebook has been downloaded more than 5 billion times in 2024
Facebook Overview
- Launch Date: 4 February 2004
- Headquarters: Menlo Park, California
- People: Mark Zuckerberg, Chris Cox, Sheryl Sandberg
- Business Type: Public
- Industry: Social Networking
How Many People Use Facebook?
According to Meta’s latest investor report, Facebook has 3.08 billion monthly active users worldwide.
Out of these, 2.11 billion are daily active users, representing about 67% of monthly users who log in consistently.
This makes Facebook the most widely used social media platform, reaching nearly 60% of all social media users globally.
Facebook Revenue
In 2022, Facebook’s annual revenue dipped from $117.9 to $116.8 billion for the first time.
As of 2024, Facebook generated $164 billion in revenue and it is expected to generate $192 billion in 2025
Facebook Annual Revenue ($bn)
| Year | Revenue ($bn) |
| 2010 | 1.97 |
| 2011 | 3.71 |
| 2012 | 5.08 |
| 2013 | 7.87 |
| 2014 | 12.46 |
| 2015 | 17.92 |
| 2016 | 27.63 |
| 2017 | 40.65 |
| 2018 | 55.83 |
| 2019 | 70.69 |
| 2020 | 85.96 |
| 2021 | 117.92 |
| 2022 | 116.6 |
| 2023 | 134 |
| 2024 | 164.5 (Updated 24th Feb 2025) |
| 2025 (Estimated) | 192.3 |
Facebook Revenue by Region
While North America only has 10% of total Facebook users, it plays an important role in revenue. Followed by Europe, the Asia-Pacific region, and other regions.
Facebook Annual Revenue by Region ($bn)
| Year | US and Canada | Europe | Asia-Pacific | Other Countries |
| 2015 | 7.2 | 3.4 | 2.3 | 1.5 |
| 2016 | 12.9 | 6.2 | 4 | 2.4 |
| 2017 | 19.4 | 9.7 | 6.7 | 4 |
| 2018 | 26.4 | 13.5 | 9.5 | 5.4 |
| 2019 | 33.4 | 16.7 | 12.5 | 6.8 |
| 2020 | 40.5 | 20.4 | 15.4 | 7.6 |
| 2021 | 51.5 | 29 | 26.7 | 10.5 |
| 2022 | 54.2 | 25.7 | 23.4 | 12.7 |
| 2023 | 61.3 | 30.8 | 26.5 | 15.6 |
| 2024 | 72 | 38.7 | 32.7 | 20.9 |
| 2025 (Estimated) | 79 | 46.2 | 39.4 | 24.5 |
Facebook Profit
In the year 2024, Facebook reported a net profit of $62 billion and is expecting to generate $84 million in 2025
Facebook Annual Net Income ($bn)
| Year | Net Income ($bn) |
| 2010 | 0.37 |
| 2011 | 0.66 |
| 2012 | 0.03 |
| 2013 | 1.4 |
| 2014 | 2.9 |
| 2015 | 3.6 |
| 2016 | 10.1 |
| 2017 | 15.9 |
| 2018 | 22.1 |
| 2019 | 18.4 |
| 2020 | 29.1 |
| 2021 | 39.3 |
| 2022 | 23.1 |
| 2023 | 38 |
| 2024 | 62.4 (Updated 24th Feb 2025) |
| 2025 (Estimated) | 84.2 |
Facebook Monthly Active Users
As of 2024, Facebook is reported to have 3.08 monthly active users. It makes Facebook the biggest social media platform in the world.
The number of active users has roughly doubled in the last five years, which shows this platform is still very popular.
It is expected to reach 3.12 million MAU’s by end of 2025
Facebook Annual Monthly Active Users (mm)
| Year | Monthly Active Users |
| 2008 | 100 |
| 2009 | 242 |
| 2010 | 482 |
| 2011 | 739 |
| 2012 | 955 |
| 2013 | 1155 |
| 2014 | 1310 |
| 2015 | 1490 |
| 2016 | 1710 |
| 2017 | 2000 |
| 2018 | 2230 |
| 2019 | 2410 |
| 2020 | 2700 |
| 2021 | 2910 |
| 2022 | 2933 |
| 2023 | 3033 |
| 2024 | 3080 (Updated 24th Feb 2025) |
| 2025 (Estimated) | 3120 |
Facebook Daily Active Users (MAU)
As of 2024, Facebook have more than 2.14 million daily active users. It represents almost 65% of the total monthly active users.
So, it’s safe to say that more than half of users access Facebook daily through the main app, website or Messenger.
Facebook Annual Daily Active Users (mm)
| Year | Daily Active Users |
| 2011 | 417 |
| 2012 | 552 |
| 2013 | 699 |
| 2014 | 829 |
| 2015 | 968 |
| 2016 | 1120 |
| 2017 | 1320 |
| 2018 | 1470 |
| 2019 | 1580 |
| 2020 | 1780 |
| 2021 | 1910 |
| 2022 | 1971 |
| 2023 | 2061 |
| 2024 | 2140 (Updated 24th Feb 2025) |
| 2025 (Estimated) | 2330 |
Facebook MAU by Region
Region-wise US and Canada account for a large percentage of Facebook revenue. But these two make up a small region in terms of total users.
Facebook MAU by Region
| Year | US and Canada | Europe | Asia-Pacific | Other Regions |
| 2017 | 236 | 360 | 756 | 654 |
| 2018 | 241 | 376 | 894 | 723 |
| 2019 | 244 | 385 | 1012 | 782 |
| 2020 | 256 | 410 | 1140 | 892 |
| 2021 | 267 | 446 | 1233 | 989 |
| 2022 | 264 | 407 | 1305 | 959 |
| 2023 | 270 | 408 | 1345 | 1004 |
| 2024 | 270 | 405 | 1362 | 1040 |
| 2025 (Estimated) | 281 | 409 | 1370 | 1058 |
Facebook Users By Country
Facebook’s biggest audiences are:
- India: 375 million users, making it Facebook’s largest market worldwide
- USA: 194.1 million users, placing it firmly in second place
That’s more than half a billion people between just these two countries.
| Country | Users (In mn) |
|---|---|
| India | 375 mn |
| United States | 193.1 mn |
| Indonesia | 116.5 mn |
| Brazil | 110.8 mn |
| Mexico | 92.5 mn |
| Philippines | 87.9 mn |
| Vietnam | 73.6 mn |
| Bangladesh | 54.1 mn |
| Thailand | 48.4 mn |
| Pakistan | 46.0 mn |
| Egypt | 45.9 mn |
How Many Downloads Does Facebook Have?
In 2024, Facebook was downloaded more than 571 million times. It’s a large download number for any app that has been around for many years.
As of 20th Feb 2025, Facebook is expected to cross the 600 million mark by end of 2025.
Facebook Annual Downloads (mm)
| Year | Downloads |
| 2017 | 660 |
| 2018 | 710 |
| 2019 | 682 |
| 2020 | 540 |
| 2021 | 416 |
| 2022 | 440 |
| 2023 | 553 |
| 2024 | 571 (Updated 24th Feb 2025) |
| 2025 (Estimated) | 602 |
Facebook Gender Demographics
Facebook’s gender demographics are slightly inclined toward females. But the platform also has a large number of male users.
Facebook Gender Demographic (%)
Approximately 57% of Facebook users are male, while 43% are female.
| Gender | Percentage of Users |
| Female | 43.2 |
| Male | 56.8 |
Facebook Age Demographics
Facebook’s user base is dominated by three key age groups:
25-34 year olds lead at 31.2%, representing young professionals who grew up with the platform.
The 18-24 age bracket follows at 23.2%, capturing college students and early career users.
Adults aged 35-44 make up 20%, consisting mainly of established professionals and parents.
| Age bracket | Percentage of users | Female Users | Male Users |
|---|---|---|---|
| 18 to 24 Years | 23.2% | 9.5% | 13.5% |
| 25 to 34 Years | 31.2% | 12.7% | 18.4% |
| 35 to 44 Years | 20% | 8.5% | 11.6% |
| 45 to 54 Years | 12% | 5.5% | 6.5% |
| 55 to 64 Years | 7.5% | 3.8% | 3.8% |
| 65+ Years | 6% | 3.2% | 2.9% |
Source: Statista
How much Time do people spend on Facebook?
Facebook users spend an average of 32.2 minutes per day on the platform.
The 55 to 64 age group spends the most time on Facebook, averaging 45 minutes daily. It signifies the older audience is the heaviest social media consumer.
| Age Group | Average Time Spent On Facebook |
|---|---|
| 18 to 24 years | 22 minutes |
| 25 to 34 years | 26 minutes |
| 35 to 44 years | 30 minutes |
| 45 to 54 years | 36 minutes |
| 55 to 64 years | 45 minutes |
| Over 65 years | 34 minutes |
What Are the Highest Traffic Times on Facebook?
The best time to post on Facebook is between 9 am and 3 pm on weekdays. Wednesday is the preferred day for getting the highest engagement on your posts.
- Prime engagement windows occur on Wednesdays at 9 AM and 3 PM, marking the platform’s peak activity periods.
- Weekday activity is strongest from 9 AM to 1 PM, with notable spikes during the workday start (9 AM) and lunch hours (11 AM – 1 PM).
- Engagement rates plummet during weekends, particularly Saturday and Sunday, making these less effective for content distribution.
- The platform sees minimal interaction during off-peak hours: early mornings (before 5 AM) and late evenings (after 9 PM)
Facebook Usage By Device Type
Facebook is primarily a mobile-first platform, with 98.5% of users accessing it through mobile devices.
8 out of 10 people only use their phones for Facebook. The rest mostly switch between their phones and computers.
| Device | Share of Users |
|---|---|
| Any kind of mobile device | 98.5% |
| Laptop or Desktop | 1.5% |
| Both phones and computers | 16.7% |
| Only via a mobile phone | 81.8% |
Facebook Engagement Rate
| Post Type | Average Fan Engagement Rate |
|---|---|
| Reels | 0.26% |
| Image/Photo | 0.24% |
| Videos | 0.30% |
| Albums | 0.22% |
| Status | 0.12% |
| Link Posts | 0.06% |
Why People Use Facebook?
| Reason | Percentage of People |
|---|---|
| Message friends and family | 72.4% |
| Post or share photos or videos | 63.2% |
| Keep up to date with news and current events | 8.2% |
| Look for funny or entertaining content | 54.7% |
| Follow or research brands and products | 53.0% |
How Many Employees Does Facebook Have?
As of 2024, Facebook has around 67000+ Full time employees.
| Year | Number of Employees |
|---|---|
| 2004 | 7 |
| 2005 | 15 |
| 2006 | 150 |
| 2007 | 450 |
| 2008 | 850 |
| 2009 | 1,218 |
| 2010 | 2,127 |
| 2011 | 3,200 |
| 2012 | 4,619 |
| 2013 | 6,337 |
| 2014 | 9,199 |
| 2015 | 12,691 |
| 2016 | 17,048 |
| 2017 | 25,105 |
| 2018 | 35,587 |
| 2019 | 44,942 |
| 2020 | 58,604 |
| 2021 | 71,970 |
| 2022 | 86,482 |
| 2023 | 67,317 |
Source: Statista
FAQ
Ques 1: What percentage of adults use Facebook?
Ans: Around 69% of the total Facebook users are adults.
Ques 2: How many teens in the US have used Facebook?
Ans: Roughly 42% of US teens have used Facebook, but only 2% of them like to use this app.
Ques 3: How much digital revenue is generated by Facebook?
Ans: An estimated 23.5% of US digital ad revenue came from Facebook in 2020.
Ques 4: What number of people use the Facebook marketplace?
Ans: Facebook marketplace is known to have benefitted 800 million monthly active users.
Ques 5: How many people use Facebook for news?
Ans: Around 36% of people in the US use Facebook as a news source.
