Facebook Revenue and Usage Statistics 2024

Are you wondering whether or not Facebook is worth your investment as an advertising and marketing platform? Read this post to find the answer. 

Facebook is the world’s biggest and most widely used social networking platform. Mark Zuckerberg launched it in 2004 exclusively to serve digitized versions of personal information and images for Harvard.  

Later, Facebook was expanded to the students of elite US universities and then to US and Canadian universities. Finally, in 2006, Facebook became an open site for general public use. 

To maintain a market grip and hold on to each age demographic, Facebook made a smart decision to acquire different platforms. In 2012, Facebook acquired Instagram for $1 billion and WhatsApp in 2014 for $16 billion. 

Presently, Facebook has become a leader in the low-cost VR market, with 2.9 billion daily active users. 

Read on to know more about Facebook revenue and usage statistics. 

Facebook Revenue and Usage Statistics

Facebook Key Statistics 

After Facebook gained recognition, it expanded to include multimedia content and sharing posts. Presently these features have become common, but at that time, Facebook was seen as a pioneer of innovations. 

Following this, Facebook’s private message function became a standalone app, Messenger. The number of people using Facebook has increased, making it one of the most diverse platforms for people of all ages. 

  • In 2021, Facebook generated $116.8 billion in revenue. Around $65 billion in revenue was from the Facebook app.
  • More than half of Facebook’s revenue is generated in the US and Canada, but these regions only have 13% of users. 
  • In the year 2022, Facebook reported receiving a net profit of $23.1 billion. 
  • More than 5 billion times, Facebook has been downloaded.

Facebook Overview 

  • Launch Date: 4 February 2004 
  • Headquarters: Menlo Park, California 
  • People: Mark Zuckerberg, Chris Cox, Sheryl Sandberg 
  • Business Type: Public 
  • Industry: Social Networking 

Facebook Revenue

In 2022, Facebook’s annual revenue dipped from $117.9 to $116.8 billion for the first time. 

Facebook Revenue

Facebook Annual Revenue ($bn)

Year Revenue ($bn)
20101.97
20113.71
20125.08
20137.87
201412.46
201517.92
201627.63
201740.65
201855.83
201970.69
202085.96
2021117.92
2022116.6

Facebook Revenue by Region

While North America only has 10% of total Facebook users, it plays an important role in revenue. Followed by Europe, the Asia-Pacific region, and other regions. 

Facebook Revenue by Region

Facebook Annual Revenue by Region ($bn)

Year US and Canada Europe Asia-Pacific Other Countries 
20157.23.42.31.5
201612.96.242.4
201719.49.76.74
201826.413.59.55.4
201933.416.712.56.8
202040.520.415.47.6
202151.52926.710.5
202254.225.723.412.7

Facebook Profit

In 2022, Facebook reported a $23.1 billion net profit, but it was less than the profit in 2021. Heavy investment of Meta into the metaverse led to a decline in profit.

Facebook Annual Net Income ($bn)

Facebook Annual Net Income ($bn)

Year Net Income ($bn) 
20100.37
20110.66
20120.03
20131.4
20142.9
20153.6
201610.1
201715.9
201822.1
201918.4
202029.1
202139.3
202223.1

Facebook Monthly Active Users

As of 2022, Facebook is reported to have 2.9 monthly active users. It makes Facebook the biggest social media platform in the world. 

The number of active users has roughly doubled in the last five years, which shows this platform is still very popular. 

Facebook Monthly Active Users

Facebook Annual Monthly Active Users (mm)  

Year Monthly Active Users 
2008100
2009242
2010482
2011739
2012955
20131155
20141310
20151490
20161710
20172000
20182230
20192410
20202700
20212910
20222933

Facebook Daily Active Users (MAU)

As of Q3 2022, Facebook is expected to have more than 1.98 daily active users. It represents almost 65% of the total monthly active users.

Facebook Annual  Daily Active Users (mm)

So, it’s safe to say that more than half of users access Facebook daily through the main app, website or Messenger. 

Facebook Annual Daily Active Users (mm)

Year Daily Active Users 
2011417
2012552
2013699
2014829
2015968
20161120
20171320
20181470
20191580
20201780
20211910
20221971

Facebook MAU by Region

Region-wise US and Canada account for a large percentage of Facebook revenue. But these two make up a small region in terms of total users. 

Facebook MAU by Region

Facebook MAU by Region 

Year US and Canada Europe Asia-Pacific Other Regions 
2017236360756654
2018241376894723
20192443851012782
20202564101140892
20212674461233989
20222644071305959

Facebook Downloads

In 2022, Facebook was downloaded more than 413 million times. It’s a large download number for any app that has been around for many years. 

Facebook Downloads

Facebook Annual Downloads (mm)

Year Downloads 
2017660
2018710
2019682
2020540
2021416
2022413

Facebook Gender Demographics

Facebook’s gender demographics are slightly inclined toward females. But the platform also has a large number of male users.  

Facebook Gender Demographics 

Facebook Gender Demographic 2022 (%)

Gender Percentage of Users 
Male 43.2
Female 56.8

FAQ

Ques 1: What percentage of adults use Facebook?

Ans: Around 69% of the total Facebook users are adults. 

Ques 2: How many teens in the US have used Facebook?

Ans: Roughly 42% of US teens have used Facebook, but only 2% of them like to use this app. 

Ques 3: How much digital revenue is generated by Facebook?

Ans: An estimated 23.5% of US digital ad revenue came from Facebook in 2020. 

Ques 4: What number of people use the Facebook marketplace?

Ans: Facebook marketplace is known to have benefitted 800 million monthly active users. 

Ques 5: How many people use Facebook for news?

Ans: Around 36% of people in the US use Facebook as a news source.

Orvill Samanta
Orvill Samanta

An app marketer with over 6 years of experience in the tech industry. I have developed a strong passion for apps and love to create engaging and informative content around it. When not talking about marketing, I binge-watch anime series and read comic books. My keen eye for technology has helped me captivate my audience and increase engagement with my work.