Facebook Revenue and Usage Statistics 2025

Facebook is the world’s biggest and most widely used social networking platform. Mark Zuckerberg launched it in 2004 exclusively to serve digitised versions of personal information and images for Harvard.  

Later, Facebook was expanded to the students of elite US universities and then to US and Canadian universities. Finally, in 2006, Facebook became an open site for general public use. 

To maintain a market grip and hold on to each age demographic, Facebook made a smart decision to acquire different platforms. In 2012, Facebook acquired Instagram for $1 billion and WhatsApp in 2014 for $16 billion. 

Presently, Facebook has become a leader in the low-cost VR market, with 3.08 billion monthly active users. 

Read on to know more about Facebook revenue and usage statistics. 

Facebook Revenue and Usage Statistics

Facebook Key Statistics 

Following this, Facebook’s private message function became a standalone app, Messenger. The number of people using Facebook has increased, making it one of the most diverse platforms for people of all ages. 

  • Facebook’s Monthly Active Users: As on 20th Feb 2025, Facebook has approximately 3.08 billion monthly active users (MAU).
  • Facebook’s Daily Active Users: As on 20th Feb 2025, Facebook has approximately 2.11 billion daily active users (DAU).
  • Over 690+ million fake accounts were removed by Facebook in Q4 alone
  • Indian users dominate Facebook with over 375 million users, accounting for roughly 12.2% of Facebook’s total monthly active users
  • Peak engagement on Facebook occurs twice on Wednesdays: morning at 9 AM and afternoon at 3 PM, signifying best time to post for better reach and engagement.
  • Meta currently has over 67,000 full time employees.
  • In 2024, Facebook generated $164 billion in revenue. Around $91 billion in revenue was from the Facebook app.
  • Despite being on 9% of the User base, Approximately $70 billion revenue came from US and Canada in 2024
  • In the year 2024, Facebook reported receiving a net profit of $62 billion
  • Facebook has been downloaded more than 5 billion times in 2024

Facebook Overview 

  • Launch Date: 4 February 2004 
  • Headquarters: Menlo Park, California 
  • People: Mark Zuckerberg, Chris Cox, Sheryl Sandberg 
  • Business Type: Public 
  • Industry: Social Networking 

How Many People Use Facebook?

According to Meta’s latest investor report, Facebook has 3.08 billion monthly active users worldwide.

Out of these, 2.11 billion are daily active users, representing about 67% of monthly users who log in consistently.

This makes Facebook the most widely used social media platform, reaching nearly 60% of all social media users globally.

Facebook Revenue

In 2022, Facebook’s annual revenue dipped from $117.9 to $116.8 billion for the first time. 

As of 2024, Facebook generated $164 billion in revenue and it is expected to generate $192 billion in 2025

Facebook Revenue

Facebook Annual Revenue ($bn)

Year Revenue ($bn)
20101.97
20113.71
20125.08
20137.87
201412.46
201517.92
201627.63
201740.65
201855.83
201970.69
202085.96
2021117.92
2022116.6
2023134
2024164.5 (Updated 24th Feb 2025)
2025 (Estimated)192.3

Facebook Revenue by Region

While North America only has 10% of total Facebook users, it plays an important role in revenue. Followed by Europe, the Asia-Pacific region, and other regions. 

Facebook Revenue by Region

Facebook Annual Revenue by Region ($bn)

Year US and Canada Europe Asia-Pacific Other Countries 
20157.23.42.31.5
201612.96.242.4
201719.49.76.74
201826.413.59.55.4
201933.416.712.56.8
202040.520.415.47.6
202151.52926.710.5
202254.225.723.412.7
202361.330.826.515.6
20247238.732.720.9
2025 (Estimated)7946.239.424.5

Facebook Profit

In the year 2024, Facebook reported a net profit of $62 billion and is expecting to generate $84 million in 2025

Facebook Annual Net Income ($bn)

Facebook Annual Net Income ($bn)

Year Net Income ($bn) 
20100.37
20110.66
20120.03
20131.4
20142.9
20153.6
201610.1
201715.9
201822.1
201918.4
202029.1
202139.3
202223.1
202338
202462.4 (Updated 24th Feb 2025)
2025 (Estimated)84.2

Facebook Monthly Active Users

As of 2024, Facebook is reported to have 3.08 monthly active users. It makes Facebook the biggest social media platform in the world. 

The number of active users has roughly doubled in the last five years, which shows this platform is still very popular. 

It is expected to reach 3.12 million MAU’s by end of 2025

Facebook Monthly Active Users

Facebook Annual Monthly Active Users (mm)  

Year Monthly Active Users 
2008100
2009242
2010482
2011739
2012955
20131155
20141310
20151490
20161710
20172000
20182230
20192410
20202700
20212910
20222933
20233033
20243080 (Updated 24th Feb 2025)
2025 (Estimated)3120

Facebook Daily Active Users (MAU)

As of 2024, Facebook have more than 2.14 million daily active users. It represents almost 65% of the total monthly active users.

Facebook Annual  Daily Active Users (mm)

So, it’s safe to say that more than half of users access Facebook daily through the main app, website or Messenger. 

Facebook Annual Daily Active Users (mm)

Year Daily Active Users 
2011417
2012552
2013699
2014829
2015968
20161120
20171320
20181470
20191580
20201780
20211910
20221971
20232061
20242140 (Updated 24th Feb 2025)
2025 (Estimated)2330

Facebook MAU by Region

Region-wise US and Canada account for a large percentage of Facebook revenue. But these two make up a small region in terms of total users. 

Facebook MAU by Region

Facebook MAU by Region 

Year US and Canada Europe Asia-Pacific Other Regions 
2017236360756654
2018241376894723
20192443851012782
20202564101140892
20212674461233989
20222644071305959
202327040813451004
202427040513621040
2025 (Estimated)28140913701058

Facebook Users By Country

Facebook’s biggest audiences are:

  • India: 375 million users, making it Facebook’s largest market worldwide
  • USA: 194.1 million users, placing it firmly in second place

That’s more than half a billion people between just these two countries.

CountryUsers (In mn)
India375 mn
United States193.1 mn
Indonesia116.5 mn
Brazil110.8 mn
Mexico92.5 mn
Philippines87.9 mn
Vietnam73.6 mn
Bangladesh54.1 mn
Thailand48.4 mn
Pakistan46.0 mn
Egypt45.9 mn


How Many Downloads Does Facebook Have?

In 2024, Facebook was downloaded more than 571 million times. It’s a large download number for any app that has been around for many years. 

As of 20th Feb 2025, Facebook is expected to cross the 600 million mark by end of 2025.

Facebook Downloads

Facebook Annual Downloads (mm)

Year Downloads 
2017660
2018710
2019682
2020540
2021416
2022440
2023553
2024571 (Updated 24th Feb 2025)
2025 (Estimated)602

Facebook Gender Demographics

Facebook’s gender demographics are slightly inclined toward females. But the platform also has a large number of male users.  

Facebook Gender Demographics 

Facebook Gender Demographic (%)

Approximately 57% of Facebook users are male, while 43% are female.

Gender Percentage of Users 
Female 43.2
Male 56.8

Facebook Age Demographics

Facebook’s user base is dominated by three key age groups:

25-34 year olds lead at 31.2%, representing young professionals who grew up with the platform.

The 18-24 age bracket follows at 23.2%, capturing college students and early career users.

Adults aged 35-44 make up 20%, consisting mainly of established professionals and parents.

Age bracketPercentage of usersFemale UsersMale Users
18 to 24 Years23.2%9.5%13.5%
25 to 34 Years31.2%12.7%18.4%
35 to 44 Years20%8.5%11.6%
45 to 54 Years12%5.5%6.5%
55 to 64 Years7.5%3.8%3.8%
65+ Years6%3.2%2.9%

Source: Statista

How much Time do people spend on Facebook?

Facebook users spend an average of 32.2 minutes per day on the platform.

The 55 to 64 age group spends the most time on Facebook, averaging 45 minutes daily. It signifies the older audience is the heaviest social media consumer.

Age GroupAverage Time Spent On Facebook
18 to 24 years22 minutes
25 to 34 years26 minutes
35 to 44 years30 minutes
45 to 54 years36 minutes
55 to 64 years45 minutes
Over 65 years34 minutes

What Are the Highest Traffic Times on Facebook?

The best time to post on Facebook is between 9 am and 3 pm on weekdays. Wednesday is the preferred day for getting the highest engagement on your posts.

  • Prime engagement windows occur on Wednesdays at 9 AM and 3 PM, marking the platform’s peak activity periods.
  • Weekday activity is strongest from 9 AM to 1 PM, with notable spikes during the workday start (9 AM) and lunch hours (11 AM – 1 PM).
  • Engagement rates plummet during weekends, particularly Saturday and Sunday, making these less effective for content distribution.
  • The platform sees minimal interaction during off-peak hours: early mornings (before 5 AM) and late evenings (after 9 PM)

Facebook Usage By Device Type

Facebook is primarily a mobile-first platform, with 98.5% of users accessing it through mobile devices.

8 out of 10 people only use their phones for Facebook. The rest mostly switch between their phones and computers.

DeviceShare of Users
Any kind of mobile device98.5%
Laptop or Desktop1.5%
Both phones and computers16.7%
Only via a mobile phone81.8%

Facebook Engagement Rate

Post TypeAverage Fan Engagement Rate
Reels0.26%
Image/Photo0.24%
Videos0.30%
Albums0.22%
Status0.12%
Link Posts0.06%

Why People Use Facebook?

ReasonPercentage of People 
Message friends and family72.4%
Post or share photos or videos63.2%
Keep up to date with news and current events 8.2%
Look for funny or entertaining content54.7%
Follow or research brands and products53.0%

How Many Employees Does Facebook Have?

As of 2024, Facebook has around 67000+ Full time employees.

YearNumber of Employees
20047
200515
2006150
2007450
2008850
20091,218
20102,127
20113,200
20124,619
20136,337
20149,199
201512,691
201617,048
201725,105
201835,587
201944,942
202058,604
202171,970
202286,482
202367,317

Source: Statista

FAQ

Ques 1: What percentage of adults use Facebook?

Ans: Around 69% of the total Facebook users are adults. 

Ques 2: How many teens in the US have used Facebook?

Ans: Roughly 42% of US teens have used Facebook, but only 2% of them like to use this app. 

Ques 3: How much digital revenue is generated by Facebook?

Ans: An estimated 23.5% of US digital ad revenue came from Facebook in 2020. 

Ques 4: What number of people use the Facebook marketplace?

Ans: Facebook marketplace is known to have benefitted 800 million monthly active users. 

Ques 5: How many people use Facebook for news?

Ans: Around 36% of people in the US use Facebook as a news source.

Sunil Gill
Sunil Gill

A digital entrepreneur with over 9 years of experience in digital marketing. Over the years, I have developed a strong passion for app marketing and love to create engaging and informative content around it.