Are you wondering whether or not Facebook is worth your investment as an advertising and marketing platform? Read this post to find the answer.
Facebook is the world’s biggest and most widely used social networking platform. Mark Zuckerberg launched it in 2004 exclusively to serve digitized versions of personal information and images for Harvard.
Later, Facebook was expanded to the students of elite US universities and then to US and Canadian universities. Finally, in 2006, Facebook became an open site for general public use.
To maintain a market grip and hold on to each age demographic, Facebook made a smart decision to acquire different platforms. In 2012, Facebook acquired Instagram for $1 billion and WhatsApp in 2014 for $16 billion.
Presently, Facebook has become a leader in the low-cost VR market, with 2.9 billion daily active users.
Read on to know more about Facebook revenue and usage statistics.
Facebook Key Statistics
After Facebook gained recognition, it expanded to include multimedia content and sharing posts. Presently these features have become common, but at that time, Facebook was seen as a pioneer of innovations.
Following this, Facebook’s private message function became a standalone app, Messenger. The number of people using Facebook has increased, making it one of the most diverse platforms for people of all ages.
- In 2021, Facebook generated $116.8 billion in revenue. Around $65 billion in revenue was from the Facebook app.
- More than half of Facebook’s revenue is generated in the US and Canada, but these regions only have 13% of users.
- In the year 2022, Facebook reported receiving a net profit of $23.1 billion.
- More than 5 billion times, Facebook has been downloaded.
Facebook Overview
- Launch Date: 4 February 2004
- Headquarters: Menlo Park, California
- People: Mark Zuckerberg, Chris Cox, Sheryl Sandberg
- Business Type: Public
- Industry: Social Networking
Facebook Revenue
In 2022, Facebook’s annual revenue dipped from $117.9 to $116.8 billion for the first time.
Facebook Annual Revenue ($bn)
| Year | Revenue ($bn) |
| 2010 | 1.97 |
| 2011 | 3.71 |
| 2012 | 5.08 |
| 2013 | 7.87 |
| 2014 | 12.46 |
| 2015 | 17.92 |
| 2016 | 27.63 |
| 2017 | 40.65 |
| 2018 | 55.83 |
| 2019 | 70.69 |
| 2020 | 85.96 |
| 2021 | 117.92 |
| 2022 | 116.6 |
Facebook Revenue by Region
While North America only has 10% of total Facebook users, it plays an important role in revenue. Followed by Europe, the Asia-Pacific region, and other regions.
Facebook Annual Revenue by Region ($bn)
| Year | US and Canada | Europe | Asia-Pacific | Other Countries |
| 2015 | 7.2 | 3.4 | 2.3 | 1.5 |
| 2016 | 12.9 | 6.2 | 4 | 2.4 |
| 2017 | 19.4 | 9.7 | 6.7 | 4 |
| 2018 | 26.4 | 13.5 | 9.5 | 5.4 |
| 2019 | 33.4 | 16.7 | 12.5 | 6.8 |
| 2020 | 40.5 | 20.4 | 15.4 | 7.6 |
| 2021 | 51.5 | 29 | 26.7 | 10.5 |
| 2022 | 54.2 | 25.7 | 23.4 | 12.7 |
Facebook Profit
In 2022, Facebook reported a $23.1 billion net profit, but it was less than the profit in 2021. Heavy investment of Meta into the metaverse led to a decline in profit.
Facebook Annual Net Income ($bn)
| Year | Net Income ($bn) |
| 2010 | 0.37 |
| 2011 | 0.66 |
| 2012 | 0.03 |
| 2013 | 1.4 |
| 2014 | 2.9 |
| 2015 | 3.6 |
| 2016 | 10.1 |
| 2017 | 15.9 |
| 2018 | 22.1 |
| 2019 | 18.4 |
| 2020 | 29.1 |
| 2021 | 39.3 |
| 2022 | 23.1 |
Facebook Monthly Active Users
As of 2022, Facebook is reported to have 2.9 monthly active users. It makes Facebook the biggest social media platform in the world.
The number of active users has roughly doubled in the last five years, which shows this platform is still very popular.
Facebook Annual Monthly Active Users (mm)
| Year | Monthly Active Users |
| 2008 | 100 |
| 2009 | 242 |
| 2010 | 482 |
| 2011 | 739 |
| 2012 | 955 |
| 2013 | 1155 |
| 2014 | 1310 |
| 2015 | 1490 |
| 2016 | 1710 |
| 2017 | 2000 |
| 2018 | 2230 |
| 2019 | 2410 |
| 2020 | 2700 |
| 2021 | 2910 |
| 2022 | 2933 |
Facebook Daily Active Users (MAU)
As of Q3 2022, Facebook is expected to have more than 1.98 daily active users. It represents almost 65% of the total monthly active users.
So, it’s safe to say that more than half of users access Facebook daily through the main app, website or Messenger.
Facebook Annual Daily Active Users (mm)
| Year | Daily Active Users |
| 2011 | 417 |
| 2012 | 552 |
| 2013 | 699 |
| 2014 | 829 |
| 2015 | 968 |
| 2016 | 1120 |
| 2017 | 1320 |
| 2018 | 1470 |
| 2019 | 1580 |
| 2020 | 1780 |
| 2021 | 1910 |
| 2022 | 1971 |
Facebook MAU by Region
Region-wise US and Canada account for a large percentage of Facebook revenue. But these two make up a small region in terms of total users.
Facebook MAU by Region
| Year | US and Canada | Europe | Asia-Pacific | Other Regions |
| 2017 | 236 | 360 | 756 | 654 |
| 2018 | 241 | 376 | 894 | 723 |
| 2019 | 244 | 385 | 1012 | 782 |
| 2020 | 256 | 410 | 1140 | 892 |
| 2021 | 267 | 446 | 1233 | 989 |
| 2022 | 264 | 407 | 1305 | 959 |
Facebook Downloads
In 2022, Facebook was downloaded more than 413 million times. It’s a large download number for any app that has been around for many years.
Facebook Annual Downloads (mm)
| Year | Downloads |
| 2017 | 660 |
| 2018 | 710 |
| 2019 | 682 |
| 2020 | 540 |
| 2021 | 416 |
| 2022 | 413 |
Facebook Gender Demographics
Facebook’s gender demographics are slightly inclined toward females. But the platform also has a large number of male users.
Facebook Gender Demographic 2022 (%)
| Gender | Percentage of Users |
| Male | 43.2 |
| Female | 56.8 |
FAQ
Ques 1: What percentage of adults use Facebook?
Ans: Around 69% of the total Facebook users are adults.
Ques 2: How many teens in the US have used Facebook?
Ans: Roughly 42% of US teens have used Facebook, but only 2% of them like to use this app.
Ques 3: How much digital revenue is generated by Facebook?
Ans: An estimated 23.5% of US digital ad revenue came from Facebook in 2020.
Ques 4: What number of people use the Facebook marketplace?
Ans: Facebook marketplace is known to have benefitted 800 million monthly active users.
Ques 5: How many people use Facebook for news?
Ans: Around 36% of people in the US use Facebook as a news source.
